| 000 -LEADER |
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| fixed length control field |
02974cam a22003854a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
u3242 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210418124951.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
000802s2001 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
00061963 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
OCLCG |
| -- |
IG# |
| -- |
EXW |
| -- |
OCLCQ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471396826 (cloth : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780471396826 (cloth : alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)44732334 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5548.32 |
| Item number |
.D73 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/4 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Drapkin, Michael. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Three clicks away : |
| Remainder of title |
advice from the trenches of eCommerce / |
| Statement of responsibility, etc. |
Michael Drapkin, Jon Lowry, Daniel Marovitz. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
3 clicks away |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
John Wiley, |
| Date of publication, distribution, etc. |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 238 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 205-212) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Strategy -- |
| -- |
Formulating an Online Strategy -- |
| -- |
Get a Strategy -- |
| -- |
Process Improvement -- |
| -- |
Electrification -- |
| -- |
New Paradigms -- |
| -- |
Generate Value -- |
| -- |
Understanding the Web Landscape -- |
| -- |
A Brief History of the Internet -- |
| -- |
Content Publishing -- |
| -- |
Shopping -- |
| -- |
Communities -- |
| -- |
Portals -- |
| -- |
B2B, B2C, B2--Who Cares?!? -- |
| -- |
Financial Services -- |
| -- |
Exchanges and Markets -- |
| -- |
ASPs -- |
| -- |
ISPs -- |
| -- |
XXX on the WWW -- |
| -- |
Internet-Enabled Mobile Devices and WAP -- |
| -- |
Advertising on the Web -- |
| -- |
The Banner Ad -- |
| -- |
Other Types of Ads -- |
| -- |
Tracking -- |
| -- |
Barter Advertising -- |
| -- |
How Web Media Are Bought -- |
| -- |
Organization -- |
| -- |
Staffing -- |
| -- |
Classic Culture Clashes -- |
| -- |
Recruiting -- |
| -- |
Consultants -- |
| -- |
Compensation and Equity -- |
| -- |
Web Roles -- |
| -- |
Information Architecture, User Interface, and Usability -- |
| -- |
Programming and Development -- |
| -- |
Architecture -- |
| -- |
Operations -- |
| -- |
Legal -- |
| -- |
Quality Assurance -- |
| -- |
Producers and Project Managers -- |
| -- |
Senior Management -- |
| -- |
Starting a Start-Up -- |
| -- |
Why Start-Ups Succeed and Why They Fail -- |
| -- |
Checklist for Web Success -- |
| -- |
Business Planning and Funding -- |
| -- |
Looking for Liquidity Events -- |
| -- |
The Nouveau Riche: How to Spend the Money Once You've Got It -- |
| -- |
Growing Your E-commerce Organization -- |
| -- |
PandL Responsibility and Channel Conflict -- |
| -- |
Reporting Structures -- |
| -- |
Growing and Managing Your Business -- |
| -- |
The Virtual Office -- |
| -- |
Outside Resources -- |
| -- |
The Evolution of e-commerce -- |
| -- |
Web Shops -- |
| -- |
Boutiques -- |
| -- |
The Hungry Bears -- |
| -- |
Full Integration -- |
| -- |
Incubators -- |
| -- |
Cheap Site Generators -- |
| -- |
Off the Beaten Track -- |
| -- |
Free -- |
| -- |
Project Management -- |
| -- |
Project Organization -- |
| -- |
Budget Estimation. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lowy, Jon, |
| Dates associated with a name |
1972- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Marovitz, Daniel, |
| Dates associated with a name |
1972- |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/bios/wiley043/00061963.html">http://catdir.loc.gov/catdir/bios/wiley043/00061963.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/description/wiley035/00061963.html">http://catdir.loc.gov/catdir/description/wiley035/00061963.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of Contents |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/toc/onix06/00061963.html">http://catdir.loc.gov/catdir/toc/onix06/00061963.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |