| 000 -LEADER |
|---|
| fixed length control field |
02820cam a2200385Mc 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u7805 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418125018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
061116s2007 xxu 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007004626 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GBVCP |
| Language of cataloging |
ger |
| Description conventions |
rakwb |
| Transcribing agency |
GBVCP |
| Modifying agency |
OCLCO |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071477187 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071498095 (of set) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071477185 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071498098 (of set) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)836465498 |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| MARC country code |
xxu |
| -- |
po |
| -- |
xxk |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.G58 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Goldstein, Beth |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The ultimate small business marketing toolkit : |
| Remainder of title |
all the tips, forms, and strategies you'll ever need ; includes CD-ROM with 50 customizable forms / |
| Statement of responsibility, etc. |
Beth Goldstein |
| 260 3# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York [u.a.] |
| Name of publisher, distributor, etc. |
McGraw-Hill |
| Date of publication, distribution, etc. |
2007 |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
0709 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
XII, 322 S. |
| Other physical details |
Ill., graph. Darst. |
| Accompanying material |
1 CD-ROM (12 cm) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Introduction and overview -- Milestone one: How well do you know yourself and your customers? -- Are you ready? business vision & the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone two: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone three: Looking outward then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes & inertia -- What are you really good at doing? -- Milestone four: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone five: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone six: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- Elevator pitches -- Milestone seven: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone eight: Turning your business vision into reality -- Laying a foundation: your marketing plan -- Passion as a strategy -- Conclusion: execute, execute, execute -- About the author |
| 596 ## - |
|---|
| -- |
2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2007004626-b.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2007004626-b.html</a> |
| Materials specified |
Contributor biographical information |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.gbv.de/dms/hbz/toc/ht015287865.pdf">http://www.gbv.de/dms/hbz/toc/ht015287865.pdf</a> |
| Materials specified |
Inhaltsverzeichnis |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Publisher description |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2007004626-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2007004626-d.html</a> |
| Materials specified |
Publisher description |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Link text |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/toc/ecip0710/2007004626.html">http://catdir.loc.gov/catdir/toc/ecip0710/2007004626.html</a> |
| Materials specified |
Table of contents only |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |