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Visual research : (Record no. 11117)

000 -LEADER
fixed length control field	04320cam a2200613 i 4500
001 - CONTROL NUMBER
control field	u12479
003 - CONTROL NUMBER IDENTIFIER
control field	SA-PMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210418125043.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150521s2016 enk b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2015020465
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	eng
Description conventions	rda
Transcribing agency	DLC
Modifying agency	YDX
--	YDXCP
--	BTCTA
--	BDX
--	OCLCF
--	ZLM
--	CDX
--	UBY
--	NLE
--	OCLCO
--	CHVBK
--	OCLCQ
--	OCLCO
--	S3O
--	OCLCQ
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number	GBB5H5382
Source	bnb
019 ## -
--	908262515
--	939860077
--	959883824
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781474232906
Qualifying information	(paperback)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1474232906
Qualifying information	(paperback)
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)910009754
Canceled/invalid control number	(OCoLC)908262515
--	(OCoLC)939860077
--	(OCoLC)959883824
042 ## - AUTHENTICATION CODE
Authentication code	pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	NC997
Item number	.B44 2016
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	745.4072/1
Edition number	23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number	DES007000
Number source	bisacsh
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	AU@
System control number	000054827584
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	CHBIS
System control number	010694164
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	CHVBK
System control number	366519689
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Noble, Ian,
Relator term	author.
245 10 - TITLE STATEMENT
Title	Visual research :
Remainder of title	an introduction to research methods in graphic design /
Statement of responsibility, etc.	Ian Noble and Russell Bestley.
250 ## - EDITION STATEMENT
Edition statement	Third edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	London ;
--	New York :
Name of producer, publisher, distributor, manufacturer	Fairchild Books, an imprint of Bloomsbury Publishing PIc,
Date of production, publication, distribution, manufacture, or copyright notice	[2016]
300 ## - PHYSICAL DESCRIPTION
Extent	226 pages ;
Dimensions	27 cm.
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
490 1# - SERIES STATEMENT
Series statement	Required reading range. Course reader
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (page 218) and index.
520 ## - SUMMARY, ETC.
Summary, etc.	"Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"--
Assigning source	Provided by publisher.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	How and why?; Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author; Case Study; Design exercises -- Design Literacy; Visual literacy in Design Practice; Key Concepts: Connotation and Denotation; Case Study; Design exercises -- Analysis and Proposition; Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts, Rhetoric; Key Concepts, Structuralism and Semiotics; Case Study; Design exercises -- Visual Tools of Inquiry; Design-led research tools; Case Study; Design exercises -- Theory in Practice; Engaging with Visual Research; Graphic Authorship; Key Concepts, Post-structuralism; Key Concepts, Rubbish Theory; Case Study ; Design exercises -- Audience and Message; Receiving End; The Construction of Meaning; Two-way Communication; Key Concepts, Fitness Landscape; Case Study; Design exercises -- Process and Materials; Practical Considerations; Tactility and Usability; Key Concepts, Affordance; Case Study; Design exercises -- Synthesis; The Process of Synthesis; Key Concepts, Modernism and Postmodernism; Case Study; Design exercises.
596 ## -
--	2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Graphic arts
General subdivision	Research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Design
General subdivision	Research.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	DESIGN
General subdivision	Graphic Arts
--	General.
Source of heading or term	bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Design
General subdivision	Research.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00891290
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Graphic arts
General subdivision	Research.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00946622
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Visuelle Kommunikation
Source of heading or term	gnd
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Gebrauchsgrafik
Source of heading or term	gnd
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Noble, Ian,
Dates associated with a name	1960-2013,
Relator term	author.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Required reading range.
Name of part/section of a work	Course reader.
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified	Cover image
Uniform Resource Identifier	<a href="http://www.netread.com/jcusers2/bk1388/906/9781474232906/image/lgcover.9781474232906.jpg">http://www.netread.com/jcusers2/bk1388/906/9781474232906/image/lgcover.9781474232906.jpg</a>
938 ## -
--	Brodart
--	BROD
--	112738966
938 ## -
--	Baker and Taylor
--	BTCP
--	BK0017023764
938 ## -
--	Coutts Information Services
--	COUT
--	31541093
938 ## -
--	YBP Library Services
--	YANK
--	12403593
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
994 ## -
--	Z0
--	SUPMU
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC)	NO HOLDINGS IN SUPMU - 81 OTHER HOLDINGS

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Public note
					Female Library	Female Library	04/18/2021		NC997 .B44 2016	51952000328889	04/15/2021	1	04/15/2021	Books	STACKS