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Business essentials for strategic communicators : (Record no. 1326)

000 -LEADER
fixed length control field	04892cam a2200853Ki 4500
001 - CONTROL NUMBER
control field	u13275
003 - CONTROL NUMBER IDENTIFIER
control field	SA-PMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210418123043.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field	m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141205s2014 nyu ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency	UKPGM
Language of cataloging	eng
Description conventions	rda
--	pn
Transcribing agency	UKPGM
Modifying agency	OCLCO
--	CDX
--	EBLCP
--	N$T
--	YDXCP
--	DEBSZ
--	E7B
--	OCLCF
--	VT2
--	OCLCQ
--	GW5XE
--	CNCGM
--	MERUC
--	OCLCQ
019 ## -
--	902921637
--	905379569
--	908061793
--	964877217
--	980984628
--	1005768234
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781349481880
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1349481882
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN	9781137387738
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN	1137387734
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code	10.1057/9781137385338
Source of number or code	doi
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)897509667
Canceled/invalid control number	(OCoLC)902921637
--	(OCoLC)905379569
--	(OCoLC)908061793
--	(OCoLC)964877217
--	(OCoLC)980984628
--	(OCoLC)1005768234
037 ## - SOURCE OF ACQUISITION
Stock number	714722
Source of stock number/acquisition	Palgrave Macmillan
Note	http://www.palgraveconnect.com
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5718
Item number	.R34 2014
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Subject category code subdivision	082000
Source	bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Subject category code subdivision	041000
Source	bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Subject category code subdivision	042000
Source	bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code	BUS
Subject category code subdivision	085000
Source	bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code	KJQ
Source	bicssc
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.4/5
Edition number	23
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	AU@
System control number	000060649917
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	DEBBG
System control number	BV043617109
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	DEBSZ
System control number	428699510
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	DKDLA
System control number	820120-katalog:000685051
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier	NZ1
System control number	15842153
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Ragas, Matthew W.,
Dates associated with a name	1977-
Relator term	author.
245 10 - TITLE STATEMENT
Title	Business essentials for strategic communicators :
Remainder of title	creating shared value for the organization and its stakeholders /
Statement of responsibility, etc.	by Matthew W. Ragas and Ron Culp.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	New York City :
Name of producer, publisher, distributor, manufacturer	Palgrave Macmillan,
Date of production, publication, distribution, manufacture, or copyright notice	2014.
300 ## - PHYSICAL DESCRIPTION
Extent	211 Pages
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	computer
Media type code	c
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	online resource
Carrier type code	cr
Source	rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type	text file
Encoding format	PDF
Source	rda
588 0# - SOURCE OF DESCRIPTION NOTE
Source of description note	Print version record.
520 ## - SUMMARY, ETC.
Summary, etc.	The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential "Business 101" knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more all with an eye on how this knowledge helps them do their jobs better as communication professionals.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Foreword / Gary Sheffer -- Preface -- Acknowledgements -- List of tables and figures -- Introduction to business essentials for communicators -- Why knowledge of "business 101" matters -- Foundational business knowledge for communicators -- Economics and economic indicators -- Finance and the stock market -- Accounting and financial statements -- The law and corporate disclosure -- Intangible assets and non-financial information -- Focal areas at the intersection of business and communication -- Corporate governance -- Corporate social responsibility -- Corporate reputation -- Demonstrating and improving the business value of communication -- Communication measurement and evaluation -- References -- Glossary -- Index -- About the authors.
596 ## -
--	1 2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business communication.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Corporate culture.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Finance.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Economics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communications.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BUSINESS & ECONOMICS
General subdivision	Industrial Management.
Source of heading or term	bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BUSINESS & ECONOMICS
General subdivision	Management.
Source of heading or term	bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BUSINESS & ECONOMICS
General subdivision	Management Science.
Source of heading or term	bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	BUSINESS & ECONOMICS
General subdivision	Organizational Behavior.
Source of heading or term	bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Business communication.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00842419
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Communication.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00869952
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Corporate culture.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00879624
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Economics.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00902116
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Finance.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst00924349
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Public relations.
Source of heading or term	fast
Authority record control number or standard number	(OCoLC)fst01082892
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term	Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Culp, Ron,
Dates associated with a name	1947-
Relator term	author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information	Print version:
Main entry heading	Ragas, Matthew W., 1977-
Title	Business essentials for strategic communicators
International Standard Book Number	9781137387738
Record control number	(DLC) 2014024432
--	(OCoLC)884961671
938 ## -
--	Coutts Information Services
--	COUT
--	30548673
938 ## -
--	EBL - Ebook Library
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--	EBL4330690
938 ## -
--	EBL - Ebook Library
--	EBLB
--	EBL1913537
938 ## -
--	ebrary
--	EBRY
--	ebr11031828
938 ## -
--	EBSCOhost
--	EBSC
--	997283
938 ## -
--	YBP Library Services
--	YANK
--	12340964
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Books
994 ## -
--	Z0
--	SUPMU
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC)	NO HOLDINGS IN SUPMU - 87 OTHER HOLDINGS

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type	Public note
					Female Library	Female Library	10/12/2017		HF5718 .R34 2014	51952000344797	04/15/2021	1	04/15/2021	Books	STACKS
					Main Library	Main Library	10/12/2017		HF5718 .R34 2014	51952000344803	04/15/2021	1	04/15/2021	Books	STACKS