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04284cam a2200589 i 4500 |
| 001 - CONTROL NUMBER |
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u14133 |
| 003 - CONTROL NUMBER IDENTIFIER |
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SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210418123224.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150720s2016 nyua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015021346 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
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YDXCP |
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BTCTA |
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BDX |
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IOV |
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KSU |
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GZT |
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VP@ |
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FM0 |
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CDX |
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IPU |
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QBX |
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MOF |
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WRF |
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SFR |
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OCLCO |
| 019 ## - |
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| -- |
922560128 |
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927394216 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781259589652 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
125958965X (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781259589669 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)907445623 |
| Canceled/invalid control number |
(OCoLC)922560128 |
| -- |
(OCoLC)927394216 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 |
| Note |
SAN 200-254X |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.127 |
| Item number |
.P8498 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
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| Classification number |
BUS043000 |
| Number source |
bisacsh |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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| OCLC library identifier |
AU@ |
| System control number |
000055077028 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
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NLGGC |
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400419661 |
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| OCLC library identifier |
NZ1 |
| System control number |
16114883 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UNITY |
| System control number |
137001797 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pulizzi, Joe. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Content Inc. : |
| Remainder of title |
how entrepreneurs use content to build massive audiences and create radically successful businesses / |
| Statement of responsibility, etc. |
Joe Pulizzi. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxx, 316 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Foreword / Brian Clark -- Introduction -- pt. 1. Starting the journey. Beginning with the end in mind -- The Content Inc. opportunity -- pt. 2. The sweet spot. Knowledge or skill + passion -- Adding audience to your sweet spot -- pt. 3. The content tilt. Understanding the power of the "tilt" -- Discovering your content mission -- Ways to unearth your content tilt -- pt. 4. Building the base. Selecting your platform -- Content ideation -- The content calendar -- Content staffing -- The collaborative publishing model -- Planning for repurposing -- pt. 5. Harvesting audience. The metric that drives the model -- Building for findability -- Stealing audience -- Social media integration -- pt. 6. Diversification. The three and three model -- Building out extensions -- Acquiring content assets -- pt. 7. Monetization. Waiting for revenue -- Building the revenue model -- pt. 8. Next-Level Content Inc. Putting it all together -- Join the movement -- Acknowledgments -- Appendix A. CMI's contributor/blogging guidelines --Appendix B. An inside look into CMI's publishing process -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business.... This model has worked wonders for Pulizzi and countless other people featured in the book. Connect these six pieces like a puzzle, and before you know it, you'll be running your own profitable, scalable business. Pulizzi walks you step-by-step through the process, based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries. Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success." -- Book jacket. |
| 596 ## - |
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| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Target marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Computer network resources. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations |
| General subdivision |
Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Pulizzi, Joe. |
| Title |
Content Inc. |
| Edition |
1 Edition. |
| Place, publisher, and date of publication |
New York : McGraw-Hill Education, 2015 |
| International Standard Book Number |
9781259589669 |
| Record control number |
(OCoLC)920467321 |
| 938 ## - |
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Quality Books, Inc. |
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QUAL |
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a 15021346 |
| 938 ## - |
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Brodart |
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BROD |
| -- |
113109962 |
| 938 ## - |
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Baker and Taylor |
| -- |
BTCP |
| -- |
BK0017001901 |
| 938 ## - |
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YBP Library Services |
| -- |
YANK |
| -- |
12374226 |
| 938 ## - |
|---|
| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
31617021 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN SUPMU - 319 OTHER HOLDINGS |