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    1001 ideas to create retail excitement / (Record no. 28)

    000 -LEADER
    fixed length control field 03678cam a22003854a 4500
    001 - CONTROL NUMBER
    control field u5282
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418122832.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 030428s2003 nyu 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2003050680
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Transcribing agency DLC
    Modifying agency BAKER
    -- BTCTA
    -- YDXCP
    -- IG#
    -- CNCGM
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0735203431
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780735203433
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)52165876
    042 ## - AUTHENTICATION CODE
    Authentication code pcc
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5429
    Item number .F242 2003
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8/2
    Edition number 21
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Falk, Edgar A.
    245 10 - TITLE STATEMENT
    Title 1001 ideas to create retail excitement /
    Statement of responsibility, etc. Edgar A. Falk.
    246 3# - VARYING FORM OF TITLE
    Title proper/short title One thousand one ways to create retail excitement
    250 ## - EDITION STATEMENT
    Edition statement Rev. ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. New York :
    Name of publisher, distributor, etc. Prentice Hall,
    Date of publication, distribution, etc. 2003.
    300 ## - PHYSICAL DESCRIPTION
    Extent xvii, 302 p. ;
    Dimensions 23 cm.
    500 ## - GENERAL NOTE
    General note Includes index.
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note Preface: Meeting the Marketing Challenges of the Twenty-first Century -- Ch. 1. The Changing Face of Retail ... and You Are in the Driver's Seat -- Ch. 2. You Can't Go It Alone -- Ch. 3. Tracking the Trends to Stay Ahead of the Pack -- Ch. 4. Gathering the Data to Help You Make Your Marketing Decisions -- Ch. 5. Developing a Marketing Strategy and a New Age Sales Force -- Ch. 6. Establishing a Winning Customer Service Program -- Ch. 7. Looking Good from Your Front Windows to the Back of the Store -- Ch. 8. Making the Big Decision: Which Programs to Conduct -- Ch. 9. Creating Exciting Holiday and Seasonal Promotions -- Ch. 10. In-Store Special Events That Draw Customers -- Ch. 11. The Right Sale for the Right Place -- Ch. 12. Everyone Loves a Contest -- Ch. 13. Sports as a Promotional Vehicle -- Ch. 14. Building Repeat Business and Incremental Sales -- Ch. 15. Cross Promoting and Other Ways to Extend Your Visibility -- Ch. 16. Good Community Citizenship Is Good Business -- Ch. 17. Marketing Your Restaurant -- Ch. 18. Making the Internet Work for You -- Ch. 19. It's David Versus Goliath: Small Retailers Take On the Chains -- Ch. 20. Innovative Steps Retailers Are Taking to Attract Customers -- Ch. 21. Getting Publicity Exposure in the Local Media -- Ch. 22. Samples of Materials to Send to Media to Get Publicity -- Ch. 23. Using Advertising and Other Paid Services to Promote Your Store -- Ch. 24. Need Help?
    520 1# - SUMMARY, ETC.
    Summary, etc. "Edgar A. Falk's 1001 Ideas to Create Retail Excitement is a compendium that no small or medium-size retail business owner can afford to be without. Here, the author, a nationally known marketing and public relations guru whose clients have included everyone from GE to American Motors, amends his landmark retailing bible with seven new chapters, including one on restaurant marketing, and teaches business owners how to think big in the face of growing competition and consumer insecurity." "He offers a veritable encyclopedia of practical suggestions that show small- to medium-size retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back over and over again. From proven successful ideas for eye-catching window displays, in-store promotions, restaurant marketing, and special events to strategies tried for market research and publicity, this guide provides everything the small- to medium-size business owner needs to become more aggressive and effective in pulling in customers and fending off competition."--BOOK JACKET.
    596 ## -
    -- 1
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Retail trade.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Sales promotion.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing.
    856 42 - ELECTRONIC LOCATION AND ACCESS
    Materials specified Contributor biographical information
    Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2003050680-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2003050680-b.html</a>
    856 42 - ELECTRONIC LOCATION AND ACCESS
    Materials specified Publisher description
    Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2003050680-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2003050680-d.html</a>
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Main Library Main Library 04/18/2021   HF5429 .F242 2003 51952000124122 04/15/2021 1 04/15/2021 Books STACKS