Engineering your start-up : (Record no. 3595)

000 -LEADER
fixed length control field 10768cam a22006014a 4500
001 - CONTROL NUMBER
control field u10806
003 - CONTROL NUMBER IDENTIFIER
control field SA-PMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210418123548.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030410s2003 caua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003050440
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BAKER
-- BTCTA
-- YDXCP
-- IG#
-- OCLCQ
-- BDX
-- UAF
-- OCLCF
-- OCLCQ
-- OCLCO
-- HDC
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781888577914
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)52079727
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD62.37
Item number .B35 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.1/1
Edition number 21
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier AU@
System control number 000024596951
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier IG#
System control number 9781888577914
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier NZ1
System control number 7648098
029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
OCLC library identifier YDXCP
System control number 1999859
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Swanson, James A.,
Dates associated with a name 1945-
245 10 - TITLE STATEMENT
Title Engineering your start-up :
Remainder of title a guide for the high-tech entrepreneur /
Statement of responsibility, etc. James A. Swanson, Michael L. Baird.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Belmont, CA :
Name of publisher, distributor, etc. Professional Publications,
Date of publication, distribution, etc. ©2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxx, 447 pages :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Revised edition of: Engineering your start-up / Michael L. Baird. 1st ed. 1992.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 425-428) and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Part 1
Title The Genesis
Miscellaneous information 1 --
-- 1
Title Start-Up Opportunities for High-Tech Entrepreneurs
Miscellaneous information 3 --
Title The Lure of Freedom
Miscellaneous information 6 --
Title The Professional Engineer
Miscellaneous information 6 --
Title The Recent College Graduate
Miscellaneous information 6 --
Title From Technology to Product to Marketing
Miscellaneous information 8 --
Title Is It Time to Create Your Own Job?
Miscellaneous information 8 --
Title Issues to Consider
Miscellaneous information 9 --
Title Small Business: Not Synonymous with Start-Up
Miscellaneous information 10 --
Title The Definition of a Start-Up
Miscellaneous information 12 --
Title Taking Risks
Miscellaneous information 13 --
-- 2
Title The Technology-Oriented Professional as Company Founder
Miscellaneous information 15 --
Title Founder's Roles and Responsibilities
Miscellaneous information 15 --
Title Officers
Miscellaneous information 16 --
Title Title Inflation
Miscellaneous information 18 --
Title Frivolous Titles
Miscellaneous information 19 --
Title Founder Career Paths
Miscellaneous information 19 --
Title Entrepreneur's Profile
Miscellaneous information 20 --
Title The Nonengineer Founder
Miscellaneous information 21 --
-- 3
Title Life in Your Start-Up
Miscellaneous information 25 --
Title Success and Failure: Statistics
Miscellaneous information 25 --
Title Vacation and Time Off
Miscellaneous information 28 --
Title Working Hours
Miscellaneous information 30 --
Title Divorce
Miscellaneous information 31 --
Title Holding Your Business Together
Miscellaneous information 31 --
Title Personal Planning Process
Miscellaneous information 32 --
Title Leadership and Business Basics
Miscellaneous information 32 --
Title Allocation of Effort
Miscellaneous information 33 --
-- Part 2
Title Getting Down to Business
Miscellaneous information 37 --
-- 4
Title Market- vs. Technology-Focused Approach to Growing a Business
Miscellaneous information 39 --
Title Delivering Benefits to Customers
Miscellaneous information 39 --
Title Technology and Markets
Miscellaneous information 39 --
Title Rapid Time to Market
Miscellaneous information 45 --
-- 5
Title When High-Growth Business Is Desirable and Necessary
Miscellaneous information 51 --
Title Why Grow?
Miscellaneous information 51 --
Title The Self-Employed
Miscellaneous information 52 --
Title Investors Expect Rapid Growth
Miscellaneous information 52 --
Title Grow a Commanding Position in a Defensible Market Segment
Miscellaneous information 52 --
Title "Rule of X" Competitors
Miscellaneous information 53 --
Title Attract Customers in Expanding Markets
Miscellaneous information 55 --
Title Develop a Product Family
Miscellaneous information 55 --
Title Achieve Critical Mass and Economy of Scale
Miscellaneous information 56 --
Title Speed Is Not a Substitute for Strategy
Miscellaneous information 57 --
Title Diversify to Diminish Business Risks
Miscellaneous information 57 --
Title Create Career Opportunities
Miscellaneous information 58 --
Title Create Future Start-Up Opportunities
Miscellaneous information 58 --
Title Create Market Value, Attract Investments, and Cash Out
Miscellaneous information 58 --
-- 6
Title Start-Up Financing Terminology and Stages
Miscellaneous information 59 --
-- Part 3
Title Elements of a Successful Start-Up
Miscellaneous information 77 --
-- 7
Title Create your Management Team and Board of Directors
Miscellaneous information 79 --
Title The Entrepreneurial Team
Miscellaneous information 87 --
Title Board of Directors
Miscellaneous information 88 --
Title Advisory Board
Miscellaneous information 93 --
Title Mentors
Miscellaneous information 94 --
Title Personnel Policies
Miscellaneous information 94 --
Title Signed Agreements
Miscellaneous information 95 --
-- 8
Title Evaluate Markets and Target Customers
Miscellaneous information 103 --
Title Traditional Business Model
Miscellaneous information 103 --
Title Customers and Markets
Miscellaneous information 104 --
-- 9
Title Define Your Product or Service
Miscellaneous information 115 --
Title Choosing the Right Product
Miscellaneous information 116 --
Title Finding Good Product Ideas
Miscellaneous information 116 --
Title Marketing and Competitive Analysis Considerations
Miscellaneous information 118 --
Title Exceptional Product Attributes
Miscellaneous information 125 --
Title Producing Your Product
Miscellaneous information 126 --
-- 10
Title Write Your Business Plan
Miscellaneous information 137 --
Title Form vs. Content
Miscellaneous information 137 --
Title Types of Business Plans
Miscellaneous information 137 --
Title Find a Team and Write a Plan, or Write a Plan and Find a Team?
Miscellaneous information 139 --
Title When to Write the Plan
Miscellaneous information 139 --
Title How Long Should It Take to Write Your Plan?
Miscellaneous information 140 --
Title How Long Should a Plan Be?
Miscellaneous information 141 --
Title Essential Tools
Miscellaneous information 142 --
Title Good Business Planning
Miscellaneous information 142 --
Title Business Plan Basics
Miscellaneous information 143 --
Title The Executive Summary
Miscellaneous information 143 --
Title Plan Emphasis
Miscellaneous information 144 --
Title Business Plan Outline
Miscellaneous information 145 --
Title Venture Capitalists' Typical Business Plan Contents
Miscellaneous information 146 --
Title A Business Plan Checklist
Miscellaneous information 148 --
Title Adding or Highlighting Sections
Miscellaneous information 151 --
Title Classic Problems
Miscellaneous information 152 --
Title Use Standard Ratios
Miscellaneous information 152 --
Title Looking Like an Amateur
Miscellaneous information 155 --
Title Understanding Financial Statements and Projections
Miscellaneous information 155 --
Title Working Backward
Miscellaneous information 155 --
Title Get Good Data
Miscellaneous information 156 --
Title Do Not Ignore Your Own Data
Miscellaneous information 156 --
Title The Three Most Important Financial Statements
Miscellaneous information 156 --
Title Balance Sheet
Miscellaneous information 157 --
Title Income Statement
Miscellaneous information 158 --
Title Cash Flow Statement
Miscellaneous information 161 --
Title Break-Even Analysis
Miscellaneous information 162 --
Title Investors' Hurdle Rate of Return on Investment
Miscellaneous information 164 --
Title Exit Strategy
Miscellaneous information 169 --
Title Private Placement Memorandum
Miscellaneous information 170 --
Title Due Diligence File
Miscellaneous information 170 --
-- 11
Title Funding Issues
Miscellaneous information 187 --
Title Investment Criteria
Miscellaneous information 187 --
Title Cheap Start-Ups Are Finished
Miscellaneous information 188 --
Title Looking for Seed Cash
Miscellaneous information 188 --
Title How Much Money?
Miscellaneous information 189 --
Title Seed, Start-Up, and Subsequent Funding Rounds
Miscellaneous information 190 --
Title Milestone Funding
Miscellaneous information 191 --
Title The Nightmare: Running Out of Money
Miscellaneous information 191 --
Title Where to Get Money
Miscellaneous information 191 --
Title Shopping vs. Selling Your Business Plan
Miscellaneous information 200 --
-- 12
Title The Term Sheet -- A Practical Overview
Miscellaneous information 217 --
Title Definition of Term Sheet
Miscellaneous information 218 --
Title Dilution and Antidilution
Miscellaneous information 219 --
Title Key Provisions of Term Sheet
Miscellaneous information 221 --
Title Dilution Is the Number One Business Issue
Miscellaneous information 247 --
Title A Sample Term Sheet
Miscellaneous information 247 --
-- Part 4
Title Making It Pay
Miscellaneous information 267 --
-- 13
Title Remuneration Practices for Your Start-Up
Miscellaneous information 269 --
Title Salaries
Miscellaneous information 269 --
Title Headhunters
Miscellaneous information 273 --
Title Equity Ownership: Stock and Stock Options
Miscellaneous information 275 --
Title Form of Equity Incentive Vehicles -- an Umbrella Plan
Miscellaneous information 275 --
Title Other Compensation
Miscellaneous information 276 --
Title Employment Contracts
Miscellaneous information 276 --
-- 14
Title Stock Ownership
Miscellaneous information 281 --
Title Risk-Reward Scale
Miscellaneous information 282 --
Title Ownership Interest over Time
Miscellaneous information 284 --
Title How Many Shares Should You Grant?
Miscellaneous information 284 --
Title Common and Preferred Stock
Miscellaneous information 286 --
Title Authorized and Outstanding Shares
Miscellaneous information 288 --
Title Acquiring Stock
Miscellaneous information 289 --
Title Founders' Stock
Miscellaneous information 289 --
Title Restricted Stock Grants
Miscellaneous information 291 --
Title Future Tax Liability on Restricted Shares
Miscellaneous information 292 --
Title Section 83(b) Election
Miscellaneous information 293 --
Title Transferable Shares and Vesting
Miscellaneous information 294 --
Title When and How Often to Grant Stock
Miscellaneous information 296 --
Title The Alantec Litigation
Miscellaneous information 297 --
-- 15
Title Stock Options
Miscellaneous information 303 --
Title Stock Option Grants vs. Stock Grants
Miscellaneous information 303 --
Title When to Grant Stock Options
Miscellaneous information 304 --
Title How Often to Grant Stock Options
Miscellaneous information 305 --
Title On How Many Shares Do You Grant Options?
Miscellaneous information 305 --
Title Stock Options as Part of a Total Package
Miscellaneous information 308 --
Title Two Kinds of Stock Options
Miscellaneous information 308 --
Title Option Vesting and Exercise Schedules
Miscellaneous information 310 --
Title Exercising Options -- an Interesting Twist
Miscellaneous information 311 --
Title The Future of Stock Options
Miscellaneous information 312 --
Title Administrative Details
Miscellaneous information 312 --
Title A Comparison of Tax and Accounting Effects on ISOs and NQSOs
Miscellaneous information 313 --
Title Alternative Minimum Tax -- the ISO Trap
Miscellaneous information 315 --
Title The "Wash-Sale" Trap
Miscellaneous information 316 --
Title Helping Your Employees Understand Stock Options
Miscellaneous information 316 --
-- 16
Title Other Equity and Wealth-Building Vehicles
Miscellaneous information 319 --
Title Unrelated Stock Purchase
Miscellaneous information 320 --
Title Tax-Free Exchange of Intellectual Property for Stock
Miscellaneous information 322 --
Title Investment Through the Provision of Real Property
Miscellaneous information 322 --
Title Warrants
Miscellaneous information 323 --
Title SARs and Phantom Stock Plans
Miscellaneous information 324 --
Title Employee Stock Purchase Plans (ESPPs)
Miscellaneous information 325 --
Title Employee Stock Ownership Plans (ESOPs)
Miscellaneous information 326 --
Title Section 401(k) Plans
Miscellaneous information 326 --
-- 17
Title Valuing Your Equity Position
Miscellaneous information 329 --
Title Valuations at Different Points in Time
Miscellaneous information 330 --
Title Valuation Benchmarks from VentureOne Study
Miscellaneous information 332 --
Title Factors that Venture Investors Consider
Miscellaneous information 332 --
Title A Secret: Venture Capitalists Don't Really Use Valuation Models -- at Least Not for the First Round
Miscellaneous information 333 --
Title Peer Group Comparisons
Miscellaneous information 336 --
Title More Commonly Used Valuation Methodology
Miscellaneous information 336 --
Title Capitalization Formation Road Map from AVI Capital Management
Miscellaneous information 339 --
Title Valuation as a Black Art
Miscellaneous information 342 --
Title The Effect of Founders' Cash on Company Valuation
Miscellaneous information 342 --
Title The Importance of Negotiation in the Valuation Process
Miscellaneous information 343 --
-- 18
Title Other Compensation and Start-Up Employment Considerations
Miscellaneous information 351 --
Title Entrepreneurs Need Insurance
Miscellaneous information 351 --
Title Do Some Planning Regarding Fringe Benefits
Miscellaneous information 352 --
Title Use the Internet
Miscellaneous information 353 --
Title Outsourcing Your Benefits Work
Miscellaneous information 353 --
Title Life Insurance
Miscellaneous information 354 --
Title Key-Person Life Insurance
Miscellaneous information 355 --
Title Health Insurance
Miscellaneous information 355 --
Title Disability Insurance
Miscellaneous information 357 --
Title Asset Protection Maneuvers
Miscellaneous information 357 --
Title Retirement Plans
Miscellaneous information 358 --
Title Section 125 Cafeteria Plan
Miscellaneous information 361 --
Title Employment Contract
Miscellaneous information 361 --
Title Emotional Distress Compensation
Miscellaneous information 362 --
Title Golden Handcuffs -- When and How to Stay
Miscellaneous information 363 --
Title Golden Parachutes -- When and How to Leave
Miscellaneous information 363 --
Title Part 5 Doing It
Miscellaneous information 365 --
-- 19
Title Protecting Your Intellectual Property
Miscellaneous information 367 --
Title Copyrights
Miscellaneous information 368 --
Title Patents
Miscellaneous information 370 --
Title Trade Secrets
Miscellaneous information 374 --
Title Trademarks
Miscellaneous information 376 --
-- 20
Title The Legal Form of Your Start-Up
Miscellaneous information 381 --
Title Corporation
Miscellaneous information 382 --
Title Partnership
Miscellaneous information 384 --
Title Limited Liability Company (LLC)
Miscellaneous information 385 --
Title Sole Proprietorship
Miscellaneous information 386 --
Title Miscellaneous Legal and Business Matters
Miscellaneous information 387 --
Title Work with a First-Class Lawyer
Miscellaneous information 387 --
-- 21
Title Making the Start-Up Decision
Miscellaneous information 389 --
Title How Commited Are You?
Miscellaneous information 389 --
Title Leaving a Current Employer
Miscellaneous information 390 --
Title Stay Fit
Miscellaneous information 397 --
Title What if Your Start-Up Fails?
Miscellaneous information 397 --
-- 22
Title Some Final Comments
Miscellaneous information 405 --
-- Appendix A.1
Title Some Colorful Definitions
Miscellaneous information 409 --
Title A Foreign Language Test
Miscellaneous information 413 --
-- Appendix A.2
Title Resources Available to Start-Up Entrepreneurs
Miscellaneous information 415 --
Title Entrepreneur and Mentoring Organizations
Miscellaneous information 415 --
Title Organizations for Women
Miscellaneous information 416 --
Title Professional Services Organizations
Miscellaneous information 417 --
Title The Small Business Administration
Miscellaneous information 419 --
Title Venture Financing
Miscellaneous information 420 --
Title Human Resources and Equity Compensation
Miscellaneous information 421.
596 ## -
-- 1 2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element High technology industries
Geographic subdivision United States
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises
Geographic subdivision United States
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship
Geographic subdivision United States.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Entrepreneurship.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00912787
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element High technology industries
General subdivision Management.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst00956455
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New business enterprises
General subdivision Management.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01036850
651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name United States.
Source of heading or term fast
Authority record control number or standard number (OCoLC)fst01204155
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baird, Michael L.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baird, Michael L.
Title of a work Engineering your start-up.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Swanson, James A., 1945-
Title Engineering your start-up.
Edition 2nd ed.
Place, publisher, and date of publication Belmont, CA : Professional Publications, ©2003
Record control number (OCoLC)606955161
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Swanson, James A., 1945-
Title Engineering your start-up.
Edition 2nd ed.
Place, publisher, and date of publication Belmont, CA : Professional Publications, ©2003
Record control number (OCoLC)608573738
938 ## -
-- Baker & Taylor
-- BKTY
-- 28.00
-- 21.00
-- 1888577916
-- 0004214046
-- active
938 ## -
-- Brodart
-- BROD
-- 00782858
-- $50.00
938 ## -
-- Baker and Taylor
-- BTCP
-- 2003050440
938 ## -
-- Ingram
-- INGR
-- 9781888577914
938 ## -
-- YBP Library Services
-- YANK
-- 1999859
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
994 ## -
-- Z0
-- SUPMU
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
h (OCLC) NO HOLDINGS IN SUPMU - 107 OTHER HOLDINGS
Holdings
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          Female Library Female Library 04/18/2021   HD62.37 .B35 2003 51952000206576 04/15/2021 1 04/15/2021 Books STACKS
          Main Library Main Library 04/18/2021   HD62.37 .B35 2003 51952000197751 04/15/2021 1 04/15/2021 Books STACKS