The essentials of corporate communications and public relations. (Record no. 3722)

000 -LEADER
fixed length control field 05995cam a22003614a 4500
001 - CONTROL NUMBER
control field u6284
003 - CONTROL NUMBER IDENTIFIER
control field SA-PMU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210418123604.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060228s2006 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2006007136
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BAKER
-- C#P
-- YDXCP
-- OCLCQ
-- BTCTA
-- IG#
-- DEBBG
-- OCLCQ
-- OCL
-- OCLCQ
-- BDX
-- HDC
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1591398193
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781591398196
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)64442924
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5549.5.C6
Item number E87 2006
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4/5
Edition number 22
245 04 - TITLE STATEMENT
Title The essentials of corporate communications and public relations.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press ;
Place of publication, distribution, etc. Alexandria, Va. :
Name of publisher, distributor, etc. Society for Human Resource Management,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 311 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement The business literacy for HR professionals series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 285-292) and index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information 1
Title Corporate Communication and the HR Professional: The HR Professional's Role in the Communication Function
Miscellaneous information 1 --
Title What Is Corporate Communication?
Miscellaneous information 3 --
Title Human Resources and Corporate Communication
Miscellaneous information 9 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 22 --
-- 2
Title Communication Fundamentals: The Basics of Corporate Communication
Miscellaneous information 23 --
Title Understanding Audiences
Miscellaneous information 26 --
Title Selecting the Appropriate Source
Miscellaneous information 30 --
Title Creating Appropriate Messages
Miscellaneous information 36 --
Title Selecting Appropriate Channels
Miscellaneous information 38 --
Title Planning Appropriate Timing
Miscellaneous information 40 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 42 --
-- 3
Title Developing an Integrated Corporate Communication Strategy: A Strategic Approach to Corporate Communication
Miscellaneous information 43 --
Title The Importance of an Integrated Communication Strategy
Miscellaneous information 46 --
Title How to Build Your Corporate Communication Strategy
Miscellaneous information 48 --
Title The Communication Audit
Miscellaneous information 57 --
Title Integrating Corporate Communication and HR Strategies
Miscellaneous information 58 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 59 --
-- 4
Title Communication Research, Measurement, and Evaluation: The Use of Research in the Communication Process
Miscellaneous information 61 --
Title The Value of Measurement
Miscellaneous information 64 --
Title What Can Be Measured-What Should Be Measured
Miscellaneous information 66 --
Title Common Research Methods
Miscellaneous information 71 --
Title Research Isn't Always the Answer
Miscellaneous information 76 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 78 --
-- 5
Title Communicating with External Audiences: The Communication Needs and Requirements of Various External Audiences
Miscellaneous information 79 --
Title Customers and Consumers
Miscellaneous information 81 --
Title The News Media
Miscellaneous information 85 --
Title Investors
Miscellaneous information 92 --
Title Governmental Bodies and Officials
Miscellaneous information 96 --
Title The Community at Large
Miscellaneous information 99 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 103 --
-- 6
Title Communicating with Employees: Strategies and Tactics for Communication with Internal Audiences
Miscellaneous information 105 --
Title Employee Communication as a Process
Miscellaneous information 109 --
Title Addressing the Challenges of Effective Employee Communication
Miscellaneous information 111 --
Title Developing an Employee Communication Strategy
Miscellaneous information 116 --
Title Meaning Through Measurement
Miscellaneous information 117 --
Title Special Opportunities in Employee Communication
Miscellaneous information 120 --
Title Techniques for Effective Employee Communication
Miscellaneous information 126 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 130 --
-- 7
Title Issues Management and Crisis Communication: Dealing Proactively and Effectively with Issues and Crises
Miscellaneous information 131 --
Title Issues Management
Miscellaneous information 133 --
Title Crisis Communication
Miscellaneous information 138 --
Title Anticipating and Preparing for a Crisis
Miscellaneous information 140 --
Title How to Communicate During a Crisis
Miscellaneous information 144 --
Title Advice for Handling Issues and Crisis Communication
Miscellaneous information 147 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 157 --
-- 8
Title Developing and Implementing Communication Plans: A Process for Developing Effective Communication Plans
Miscellaneous information 159 --
Title Types of Communication Plans
Miscellaneous information 161 --
Title Steps to Develop and Implement a Communication Plan
Miscellaneous information 162 --
Title A "Planned Response" to Communication Requests
Miscellaneous information 172 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 177 --
-- 9
Title Tools of the Trade: The Use and Benefits of Various Communication Tools
Miscellaneous information 179 --
Title Verbal Communication Tools
Miscellaneous information 182 --
Title Written Communication Tools
Miscellaneous information 184 --
Title Electronic Communication Tools
Miscellaneous information 191 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 201 --
-- 10
Title Selecting the Appropriate Tool: Guidelines for Selecting the Right Tool for the Right Purpose
Miscellaneous information 203 --
Title The Objective
Miscellaneous information 206 --
Title The Audience
Miscellaneous information 207 --
Title The Culture
Miscellaneous information 209 --
Title Multiple Times-Multiple Ways
Miscellaneous information 209 --
Title HR and the Intranet
Miscellaneous information 211 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 216 --
-- 11
Title Handling Challenging HR Communications: Insights for Dealing with Common yet Challenging Communication Situations
Miscellaneous information 217 --
Title Communicating Pay
Miscellaneous information 218 --
Title Communicating Health Plan Benefits
Miscellaneous information 224 --
Title Communicating with Employees in Remote or Off-site Locations
Miscellaneous information 226 --
Title Employee Relocations
Miscellaneous information 229 --
Title Corporate Acquisitions and Mergers
Miscellaneous information 235 --
Title Downsizing
Miscellaneous information 240 --
Title Budget Cuts
Miscellaneous information 242 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 250 --
-- 12
Title Enhancing HR's Communication Competencies: What HR Professionals Need to Know to Ensure a Role in Corporate Communication
Miscellaneous information 251 --
Title Communication Skills for HR Professionals
Miscellaneous information 252 --
Title Where to Go from Here in Your HR Department
Miscellaneous information 257 --
Title Leveraging Chapter Insights: Critical Questions
Miscellaneous information 261 --
-- Appendix A
Title Speech Preparation Tool
Miscellaneous information 263 --
-- Appendix B
Title What to Measure
Miscellaneous information 265 --
-- Appendix C
Title Sample Scoring Sheet for Objective Media Review
Miscellaneous information 267 --
-- Appendix D
Title Diagnosis Tool for Internal Communication
Miscellaneous information 269 --
-- Appendix E
Title Sample Communication Plan
Miscellaneous information 273 --
-- Appendix F
Title Acquisition-Phases and Types of Communication
Miscellaneous information 277 --
-- Appendix G
Title Steps for Conducting Communication Audits
Miscellaneous information 279 --
-- Appendix H
Title Audit Survey
Miscellaneous information 281 --
Title Additional Titles from the Society for Human Resource Management (SHRM)
Miscellaneous information 291 --
Title About the Society for Human Resource Management
Miscellaneous information 309.
596 ## -
-- 1 2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in personnel management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Society for Human Resource Management (U.S.)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Harvard business literacy for HR professionals series.
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/toc/ecip069/2006007136.html">http://catdir.loc.gov/catdir/toc/ecip069/2006007136.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
994 ## -
-- Z0
-- SUPMU
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
          Female Library Female Library 04/18/2021   HF5549.5 .C6 E87 2006 51952000118879 04/15/2021 1 04/15/2021 Books DISCARD
          Main Library Main Library 04/18/2021   HF5549.5 .C6 E87 2006 51952000133643 04/15/2021 1 04/15/2021 Books STACKS