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    Essentials of marketing communications / (Record no. 3746)

    000 -LEADER
    fixed length control field 00932cam a22003254a 4500
    001 - CONTROL NUMBER
    control field u4552
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418123607.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 050922s2006 nyua b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2005054965
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Transcribing agency DLC
    Modifying agency BAKER
    -- NLGGC
    -- BTCTA
    -- YDXCP
    -- IG#
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 027370205X
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780273702054
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)61704863
    042 ## - AUTHENTICATION CODE
    Authentication code pcc
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415
    Item number .B485 2006
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Blythe, Jim.
    245 10 - TITLE STATEMENT
    Title Essentials of marketing communications /
    Statement of responsibility, etc. Jim Blythe.
    250 ## - EDITION STATEMENT
    Edition statement 3rd ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. New York :
    Name of publisher, distributor, etc. FT/Prentice Hall,
    Date of publication, distribution, etc. 2006.
    300 ## - PHYSICAL DESCRIPTION
    Extent xii, 332 p. :
    Other physical details ill. ;
    Dimensions 25 cm.
    500 ## - GENERAL NOTE
    General note Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and index.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Blythe, Jim.
    Title of a work Essentials of marketing..
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415 .B485 2006 51952000090199 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415 .B485 2006 51952000071693 04/15/2021 1 04/15/2021 Books STACKS