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03911cam a2200517 i 4500 |
| 001 - CONTROL NUMBER |
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u13516 |
| 003 - CONTROL NUMBER IDENTIFIER |
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SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210418123616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140501s2015 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014016981 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
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OCLCF |
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YDXCP |
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IAD |
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JAI |
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OCP |
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OSU |
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CDX |
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BTCTA |
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BDX |
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LEB |
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VP@ |
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NZAUC |
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SFR |
| 019 ## - |
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880237616 |
| -- |
902665847 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780814434437 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0814434436 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)879469075 |
| Canceled/invalid control number |
(OCoLC)880237616 |
| -- |
(OCoLC)902665847 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Amacom Books, 600 Ama Way, Saranac Lake, NY, USA, 12983 |
| Note |
SAN 227-3578 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.5 |
| Item number |
.F584 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/12 |
| Edition number |
23 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000052821691 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000054670528 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
16026138 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fleming, Noah. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Evergreen : |
| Remainder of title |
cultivate the enduring customer loyalty that keeps your business thriving / |
| Statement of responsibility, etc. |
Noah Fleming. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
American Management Association, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 272 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages255-260) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Debunking the myth : new customers will not save your business -- Surveying the landscape : the essential components of an Evergreen organization -- Examining the principle of character : the botany of your company -- Examining the principle of community : creating a forest from a single seed -- Examining the principle of content : the beauty of having a multitude of branches -- Becoming intimately familiar with your customers : getting your hands in the soil -- Getting loyalty programs right : building a tree house and letting your customers climb to reach it -- Articulating a new approach to customer service : tending to your garden (and pulling those weeds!) -- Gathering customer intelligence : examining the botany of individual leaves -- Bringing back lost customers : bringing wilted leaves back to life -- Bringing in new customers : creating optimal growing conditions. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: cultivate the 3Cs of evergreen companies: character, community, and content; build loyalty programs that turn satisfied customers into enthusiastic advocates; nurture profitable customers while pruning those who sap time and money; inject authenticity into social media communications; invert the expectations gap that can drive customers away. From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits."--Wheelers website. |
| 596 ## - |
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| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00885531 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00885533 |
| 938 ## - |
|---|
| -- |
Ingram |
| -- |
INGR |
| -- |
9780814434437 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
11815334 |
| 938 ## - |
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| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
28307825 |
| 938 ## - |
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| -- |
Brodart |
| -- |
BROD |
| -- |
109899202 |
| 938 ## - |
|---|
| -- |
Baker and Taylor |
| -- |
BTCP |
| -- |
BK0015030653 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN SUPMU - 276 OTHER HOLDINGS |