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    Foundations of marketing communications : (Record no. 4240)

    000 -LEADER
    fixed length control field 02322cam a22003854a 4500
    001 - CONTROL NUMBER
    control field u4585
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418123709.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 050412s2005 enkaf b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2005040119
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Transcribing agency DLC
    Modifying agency BWKUK
    -- BAKER
    -- YDXCP
    -- LVB
    -- AU@
    -- DEBSZ
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0273703862
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780273703860
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)59223912
    Canceled/invalid control number (OCoLC)224504291
    042 ## - AUTHENTICATION CODE
    Authentication code pcc
    043 ## - GEOGRAPHIC AREA CODE
    Geographic area code e------
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415.123
    Item number .P45 2005
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8/02
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Pelsmacker, Patrick de,
    Dates associated with a name 1957-
    245 10 - TITLE STATEMENT
    Title Foundations of marketing communications :
    Remainder of title a European perspective /
    Statement of responsibility, etc. Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. Harlow, England ;
    -- New York :
    Name of publisher, distributor, etc. Financial Times/Prentice Hall,
    Date of publication, distribution, etc. 2005.
    300 ## - PHYSICAL DESCRIPTION
    Extent xiv, 328 p., [8] p. of plates :
    Other physical details ill. (some col.) ;
    Dimensions 25 cm.
    500 ## - GENERAL NOTE
    General note Rev. ed. of: Marketing communications. 2001.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and indexes.
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note 1. Integrated marketing communications -- 2. New marketing communications work -- 3. Target groups -- 4. Objectives -- 5. Budgets -- 6. Advertising -- 7. Media planning -- 8. Advertising research -- 9. Sales promotions -- 10. Direct marketing -- 11. E-communications -- 12. Point-of-purchase communications -- 13. Public relations of sponsorship.
    520 1# - SUMMARY, ETC.
    Summary, etc. "Based on the authoritative and successful Marketing Communications: A European Perspective, 2e, by Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh, these respected authors provide a fresh and insightful approach to anyone who needs an introduction and accurate view on marketing communications." "Geared to undergraduate and post-graduate students who want to extend their knowledge of various aspects of marketing communications, this book can also be used by marketing communication professionals who want an overview of the field. Filled with a plethora of examples, cases, and research results, this book provides a consistent European focus."--BOOK JACKET.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Communication in marketing
    Geographic subdivision Europe.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Advertising.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Geuens, Maggie,
    Dates associated with a name 1969-
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Bergh, Joeri van den,
    Dates associated with a name 1971-
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Pelsmacker, Patrick de,
    Dates associated with a name 1957-
    Title of a work Marketing communications.
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415.123 .P45 2005 51952000093534 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.123 .P45 2005 51952000072096 04/15/2021 1 04/15/2021 Books STACKS