| 000 -LEADER |
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02981cam a2200457Mi 4500 |
| 001 - CONTROL NUMBER |
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| control field |
u13388 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210418123902.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
130807s2016 enka b 001 0 eng |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCO |
| -- |
YDX |
| -- |
OCLCO |
| -- |
LML |
| -- |
TXI |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415724630 |
| Qualifying information |
(hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0415724635 |
| Qualifying information |
(hbk) |
| 024 8# - OTHER STANDARD IDENTIFIER |
|---|
| Standard number or code |
(YBP)10761269 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)956926402 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.H545 2016 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8009 |
| Edition number |
23 |
| 029 0# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000057715311 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Historical research in marketing management / |
| Statement of responsibility, etc. |
edited by Mark Tadajewski and D.G. Brian Jones. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 218 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Key issues in marketing management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Topics include the history of the Boston Consulting Group’s growth-share matrix, branding, the emergence of marketing schools of thought, managerialism, the marketing concept, relationship marketing, scientific management and marketing, and critical marketing studies. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Method and Justification of Historical Research in Marketing -- |
| -- |
Historical Perspective in Marketing Management, Explicating Experience / |
| Statement of responsibility |
Nico J. Vink -- |
| Title |
Marketing History |
| Statement of responsibility |
(Management Practice) -- |
| Title |
Boxing up or Boxed in?: A Short History of the Boston Consulting Group Share/Growth Matrix / |
| Statement of responsibility |
Robin Wensley -- |
| Title |
An Exercise in Early Modern Branding / |
| Statement of responsibility |
Ruth Herman -- |
| Title |
History of Marketing Thought -- |
| -- |
Marketing and Conflicting Dates for its Emergence: Hotchkiss, Bartels, the `Fifties School' and Alternative Accounts / |
| Statement of responsibility |
Michael Enright -- |
| Title |
Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies / |
| Statement of responsibility |
Chris Hackley -- |
| Title |
Eventalizing the marketing concept / |
| Statement of responsibility |
Mark Tadajewski -- |
| Title |
Reading `the marketing revolution' through the prism of the FBI / |
| Statement of responsibility |
Mark Tadajewski -- |
| Title |
Scientific marketing management and the emergence of the ethical marketing concept / |
| Statement of responsibility |
D.G. Brian Jones -- |
| Title |
Towards a history of critical marketing studies / |
| Statement of responsibility |
Mark Tadajewski. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Philosophy |
| -- |
History. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Philosophy. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010239 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
History. |
| Source of term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01411628 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tadajewski, Mark, |
| Relator term |
editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, D. G. Brian |
| Fuller form of name |
(Donald Gordon Brian), |
| Dates associated with a name |
1955- |
| Relator term |
editor. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Key issues in marketing management. |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
10761269 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN SUPMU - 8 OTHER HOLDINGS |