| 000 -LEADER |
|---|
| fixed length control field |
02288cam a22004094a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u4297 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124303.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
051019s2007 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005055463 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDXCP |
| -- |
BAKER |
| -- |
IG# |
| -- |
OCLCQ |
| -- |
BTCTA |
| -- |
DEBBG |
| -- |
P4A |
| -- |
AU@ |
| -- |
LUNCL |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0072999896 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780072999891 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0073215740 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780073215747 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071106863 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071106863 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)62161345 |
| Canceled/invalid control number |
(OCoLC)70713661 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K452 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kerin, Roger A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
the core / |
| Statement of responsibility, etc. |
Roger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 425, G5, cm16, CR2, I28 p. : |
| Other physical details |
ill. (chiefly col.), col. map ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. CN-CN16) and indexes. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Creating customer relationships and value through marketing -- |
| Miscellaneous information |
2. |
| Title |
Developing successful marketing and corporate strategies -- |
| Miscellaneous information |
3. |
| Title |
Scanning the marketing environment -- |
| Miscellaneous information |
4. |
| Title |
Ethics and social responsibility in marketing -- |
| Miscellaneous information |
5. |
| Title |
Consumer behavior -- |
| Miscellaneous information |
6. |
| Title |
Organizational markets and buyer behavior -- |
| Miscellaneous information |
7. |
| Title |
Reaching global markets -- |
| Miscellaneous information |
8. |
| Title |
Marketing research : from information to action -- |
| Miscellaneous information |
9. |
| Title |
Identifying market segments and targets -- |
| Miscellaneous information |
10. |
| Title |
Developing new products and services -- |
| Miscellaneous information |
11. |
| Title |
Managing products, services, and brands -- |
| Miscellaneous information |
12. |
| Title |
Pricing products and services -- |
| Miscellaneous information |
13. |
| Title |
Managing marketing channels and supply chains -- |
| Miscellaneous information |
14. |
| Title |
Retailing and wholesaling -- |
| Miscellaneous information |
15. |
| Title |
Integrated marketing communications and direct marketing -- |
| Miscellaneous information |
16. |
| Title |
Advertising, sales promotion, and public relations -- |
| Miscellaneous information |
17. |
| Title |
Personal selling and sales management -- |
| Miscellaneous information |
18. |
| Title |
Implementing interactive and multichannel marketing. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartley, Steven William. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rudelius, William. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0665/2005055463-t.html">http://catdir.loc.gov/catdir/enhancements/fy0665/2005055463-t.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0665/2005055463-d.html">http://catdir.loc.gov/catdir/enhancements/fy0665/2005055463-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |