| 000 -LEADER |
|---|
| fixed length control field |
02760cam a22003254a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u4879 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124305.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
060616s2007 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006020025 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWKUK |
| -- |
DEBBG |
| -- |
OCL |
| -- |
OCLCQ |
| -- |
DEBSZ |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
027368826X (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780273688266 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)70174881 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
GV716 |
| Item number |
.M364 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
796/.0698 |
| Edition number |
22 |
| 245 04 - TITLE STATEMENT |
|---|
| Title |
The marketing of sport / |
| Statement of responsibility, etc. |
edited by John Beech and Simon Chadwick. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
Prentice Hall/Financial Times, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxv, 555 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes Web resources. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beech, John G., |
| Dates associated with a name |
1947- |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chadwick, Simon, |
| Dates associated with a name |
1964- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006020025.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |