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    Marketing plans : (Record no. 7077)

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    003 - CONTROL NUMBER IDENTIFIER
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    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124305.0
    006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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    007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 110814s2011 enka ob 001 0 eng d
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    Canceled/invalid LC control number 2010050393
    040 ## - CATALOGING SOURCE
    Original cataloging agency LGG
    Language of cataloging eng
    Description conventions pn
    Transcribing agency LGG
    Modifying agency YDXCP
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    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    Canceled/invalid ISBN 9780470669976
    Qualifying information (pbk.)
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)755982651
    Canceled/invalid control number (OCoLC)765828461
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    037 ## - SOURCE OF ACQUISITION
    Stock number CL0500000314
    Source of stock number/acquisition Safari Books Online
    037 ## - SOURCE OF ACQUISITION
    Stock number 11296AED-4143-4B8F-97F4-EFCC99CBC2D7
    Source of stock number/acquisition OverDrive, Inc.
    Note http://www.overdrive.com
    050 #4 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415.13
    Item number .M255 2011eb
    072 #7 - SUBJECT CATEGORY CODE
    Subject category code KJS
    Source bicssc
    072 #7 - SUBJECT CATEGORY CODE
    Subject category code BUS
    Subject category code subdivision 094000
    Source bisacsh
    082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8/02
    Edition number 22
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier AU@
    System control number 000049568969
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier AU@
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    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier AU@
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    OCLC library identifier CHNEW
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    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier DEBBG
    System control number BV041052118
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier DEBBG
    System control number BV041910522
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    OCLC library identifier DEBSZ
    System control number 397002572
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    OCLC library identifier GBVCP
    System control number 856569542
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier HEBIS
    System control number 29983252X
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier NLGGC
    System control number 356714551
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier NZ1
    System control number 14257151
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier DEBBG
    System control number BV043393538
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name McDonald, Malcolm.
    245 10 - TITLE STATEMENT
    Title Marketing plans :
    Remainder of title how to prepare them, how to use them /
    Statement of responsibility, etc. Malcolm McDonald, Hugh Wilson.
    250 ## - EDITION STATEMENT
    Edition statement 7th ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. Chichester, West Sussex, U.K. :
    Name of publisher, distributor, etc. Wiley,
    Date of publication, distribution, etc. ©2011.
    300 ## - PHYSICAL DESCRIPTION
    Extent (xvi, 573 pages) :
    Other physical details illustrations (some color)
    336 ## - CONTENT TYPE
    Content type term text
    Content type code txt
    Source rdacontent
    337 ## - MEDIA TYPE
    Media type term computer
    Media type code c
    Source rdamedia
    338 ## - CARRIER TYPE
    Carrier type term online resource
    Carrier type code cr
    Source rdacarrier
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and index.
    520 ## - SUMMARY, ETC.
    Summary, etc. "Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised."--
    Assigning source Provided by publisher.
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note Understanding the Marketing Process -- The Marketing Planning Process: 1 The Main Steps -- The Marketing Planning Process: 2 Removing the Myths -- Completing the Marketing Audit: 1 The Customer and Market Audit -- Completing the Marketing Audit: 2 The Product Audit -- Setting Marketing Objectives and Strategies -- The Integrated Marketing Communications Plan -- The Sales Plan -- The Pricing Plan -- The Multichannel Plan: The Route to Market -- The Customer Relationship Management Plan -- Implementation Issues in Marketing Planning -- Measuring the Effectiveness of Marketing Planning -- A Step-by-Step Marketing Planning System.
    588 0# - SOURCE OF DESCRIPTION NOTE
    Source of description note Print version record.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Management.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Planning.
    650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Management.
    650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Planning.
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element BUSINESS & ECONOMICS
    General subdivision Green Business.
    Source of heading or term bisacsh
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Management.
    Source of heading or term fast
    Authority record control number or standard number (OCoLC)fst01010209
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Planning.
    Source of heading or term fast
    Authority record control number or standard number (OCoLC)fst01010240
    655 #4 - INDEX TERM--GENRE/FORM
    Genre/form data or focus term Electronic books.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Wilson, Hugh,
    Dates associated with a name 1962-
    776 08 - ADDITIONAL PHYSICAL FORM ENTRY
    Relationship information Print version:
    Main entry heading McDonald, Malcolm.
    Title Marketing plans.
    Edition 7th ed.
    Place, publisher, and date of publication Chichester, West Sussex, U.K. : Wiley, 2011
    International Standard Book Number 9780470669976
    Record control number (DLC) 2010050393
    -- (OCoLC)690904721
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    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
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    948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
    h (OCLC) NO HOLDINGS IN SUPMU - 477 OTHER HOLDINGS
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415.13.M255 2011 51952000193708 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.13.M255 2011 51952000193548 04/15/2021 1 04/15/2021 Books STACKS