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    Marketing strategy and competitive positioning / (Record no. 7088)

    000 -LEADER
    fixed length control field 02475cam a2200361 a 4500
    001 - CONTROL NUMBER
    control field u4872
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124306.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 071004s2008 enka b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2007041193
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Language of cataloging eng
    Transcribing agency DLC
    Modifying agency BTCTA
    -- BAKER
    -- YDXCP
    -- BWKUK
    -- BWK
    -- DEBBG
    -- Z8R
    -- UKWOH
    -- OCLCQ
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780273706977 (pbk. : alk. paper)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0273706977 (pbk. : alk. paper)
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)156831246
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415.127
    Item number .H66 2008
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8/02
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Hooley, Graham J.
    245 10 - TITLE STATEMENT
    Title Marketing strategy and competitive positioning /
    Statement of responsibility, etc. Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
    250 ## - EDITION STATEMENT
    Edition statement 4th ed.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. Harlow, England ;
    -- New York :
    Name of publisher, distributor, etc. FT Prentice Hall,
    Date of publication, distribution, etc. 2008.
    300 ## - PHYSICAL DESCRIPTION
    Extent xviii, 614 p. :
    Other physical details ill. ;
    Dimensions 25 cm.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references (p. 572-598) and index.
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note pt. 1. Marketing Strategy -- 1. Market-led strategic management -- 2. Strategic marketing planning -- pt. 2. Competitive Market Analysis -- 3. The changing market environment -- 4. Customer analysis -- 5. Competitor analysis -- 6. Understanding the organisational resource base -- 7. Forecasting future demand and market requirements --Pt. 3. Identifying Current and Future Competitive Positions -- 8. Segmentation and positioning principles -- 9. Segmentation and positioning research -- 10. Selecting market targets -- pt. 4. Competitive Positioning Strategies -- 11. Creating sustainable competitive advantage -- 12. Competing through the new marketing mix -- 13. Competing through innovation -- 14. Competing through superior service and customer relationships -- pt. 5. Implementing the Strategy -- 15. Strategic customer management -- 16. Strategic alliances and networks -- 17. Strategy implementation and internal marketing -- 18. Corporate social responsibility -- pt. 6. Conclusions -- 19. Twenty-first century marketing.
    520 ## - SUMMARY, ETC.
    Summary, etc. Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Target marketing.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Management.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Piercy, Nigel.
    700 1# - ADDED ENTRY--PERSONAL NAME
    Personal name Nicolaud, Brigitte.
    856 41 - ELECTRONIC LOCATION AND ACCESS
    Materials specified Table of contents only
    Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/toc/ecip081/2007041193.html">http://catdir.loc.gov/catdir/toc/ecip081/2007041193.html</a>
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415.127 .H66 2008 51952000093039 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.127 .H66 2008 51952000120278 04/15/2021 1 04/15/2021 Books STACKS