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    Marketing with strategic empathy : (Record no. 7089)

    000 -LEADER
    fixed length control field 08248cam a2200673 i 4500
    001 - CONTROL NUMBER
    control field u14199
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124306.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 160624s2016 enka b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2016022405
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Language of cataloging eng
    Description conventions rda
    Transcribing agency DLC
    Modifying agency BTCTA
    -- OCLCF
    -- YDXCP
    -- BDX
    -- OCLCQ
    -- CHVBK
    -- OCLCO
    -- RIU
    -- OCLCA
    019 ## -
    -- 920820305
    -- 967530308
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780749477547
    Qualifying information (paperback)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0749477547
    Qualifying information (paperback)
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    Canceled/invalid ISBN 9780749477554
    Qualifying information (eISBN)
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)946479461
    Canceled/invalid control number (OCoLC)920820305
    -- (OCoLC)967530308
    042 ## - AUTHENTICATION CODE
    Authentication code pcc
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HF5415.13
    Item number .B736 2016
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 658.8/02
    084 ## - OTHER CLASSIFICATION NUMBER
    Classification number BUS043060
    -- PSY021000
    -- BUS016000
    Number source bisacsh
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier GBVCP
    System control number 862493005
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier CHVBK
    System control number 439076005
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier CHDSB
    System control number 006678471
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier CHVBK
    System control number 439151341
    029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC)
    OCLC library identifier CHBIS
    System control number 010833769
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Brooks, Claire,
    Relator term author.
    245 10 - TITLE STATEMENT
    Title Marketing with strategic empathy :
    Remainder of title inspiring strategy with deeper consumer insight /
    Statement of responsibility, etc. Claire Brooks.
    250 ## - EDITION STATEMENT
    Edition statement 1st edition.
    264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
    Place of production, publication, distribution, manufacture London ;
    -- Philadelphia :
    Name of producer, publisher, distributor, manufacturer Kogan Page,
    Date of production, publication, distribution, manufacture, or copyright notice 2016.
    300 ## - PHYSICAL DESCRIPTION
    Extent xi, 238 pages :
    Other physical details illustrations ;
    Dimensions 23 cm
    336 ## - CONTENT TYPE
    Content type term text
    Content type code txt
    Source rdacontent
    337 ## - MEDIA TYPE
    Media type term unmediated
    Media type code n
    Source rdamedia
    338 ## - CARRIER TYPE
    Carrier type term volume
    Carrier type code nc
    Source rdacarrier
    520 ## - SUMMARY, ETC.
    Summary, etc. "The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight - or empathy--as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success. At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading to a deep understanding about the functional, emotional, and cultural drivers behind consumers' thoughts, feelings, and actions. Marketing With Strategic Empathy explains how to: -design and implement Strategic Learning Journeys -implement specific learning methods, including techniques to uncover unconscious emotions, ethnographic observation, online research, semiotic analysis, and trends analysis -empower managers with team-based skills for activating learning -develop video and multimedia story telling skills for communicating StrategicLearning and other strategies to stakeholders The book also provides proven skills, processes, leadership methods, how-to guidance, and global case studies to help companies implement Strategic Empathy within their organization"--
    Assigning source Provided by publisher.
    520 ## - SUMMARY, ETC.
    Summary, etc. "We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years"--
    Assigning source Provided by publisher.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references and index.
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note List of case studies -- List of figures and tables -- About the author -- Preface -- Acknowledgements -- List of abbreviations -- 01 Why marketing strategists need empathy -- Introduction: the case for Strategic Empathy[registered mark] -- How do organizations really develop marketing strategy? -- Strategic learning vs strategic planning -- Marketing strategy formation is both planned and emergent -- Organizational learning starts with individual learning -- Strategic learning based on empathy -- Strategic Empathy -- References -- 02 Strategic learning frameworks: needs, emotions, culture and decision-making -- Introduction -- Framework One: emotions -- Framework Two: needs, goals and values -- Framework Three: culture -- Framework Four: decision-making -- Future perspectives -- References -- 03 Reshaping the marketing strategy template, based on Strategic Empathy -- Introduction -- Time to reinvent marketing strategy for a new environment? -- Corporate strategy components -- The reshaped marketing strategy -- A new brand positioning architecture -- References -- 04 The Strategic Empathy Process for marketing strategy formation: overview -- Introduction -- Overview of the Strategic Empathy Process -- Pre-Planning -- Phase One: Immerse in the consumer's world -- Phase Two: Activate insights into marketing strategy -- Phase Three: Inspire empathy to shape emergent marketing strategy -- References -- 05 The Strategic Empathy Process Phase One: Immerse -- immersive research methods -- Introduction -- What exactly is immersive research? -- Ethnographic research methods (in business) -- Designing and planning an ethnographic research project -- Conducting an ethnographic encounter -- Design research -- Recording what happens in the ethnographic interview -- Netnography, social media ethnography and digital ethnography -- In-depth interviews (IDIs) -- Dyads and friendship pairs -- Group discussions -- Executive panels -- Online communities -- References -- 06 The Strategic Empathy Process Phase One (continued): Immerse -- immersive research tools and techniques -- Introduction -- Immersive research project management -- Sample size, screening criteria and location -- Budget, project plan and timeline -- Recruiting screener -- Recruit and project logistics -- Managing global research -- Immersive research tools -- Deep Visualization -- Semiotic Scan -- Metaphor elicitation -- Laddering -- Projective techniques -- Consumer neuroscience methods and tools -- Agile research -- References -- 07 The Strategic Empathy Process Phase Two: Activate insights into strategy -- Introduction -- Three steps to insight activation -- Step 1: analyse immersive research data -- Planning an activation session -- Step 2: build fresh consumer or customer insights -- Insight architecture -- How to build insights out of data -- Step 3: identify potential strategic actions -- Agile insight development -- Open innovation -- Validating potential strategic actions -- References -- 08 The Strategic Empathy Process Phase Three: Inspire -- communicate strategic learning -- Introduction -- Inspiring stakeholders: three strategic goals -- Story-telling, not presenting -- Defining the audience and media approach for strategic story-telling -- Collecting consumer content for strategic story-telling -- Character-driven story-telling -- Consumer documentary video -- Video production guidelines -- Virtual reality consumer video? -- References -- 09 The Strategic Empathy Process in a non-profit organization -- Introduction -- 'Customer-focus' in the non-profit organization -- How the Strategic Empathy Process works in a non-profit -- Effective immersive research methods and tools -- Supporting fund-raising -- References -- Glossary -- Index.
    596 ## -
    -- 1 2
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Management.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Consumer behavior.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Organizational change.
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element BUSINESS & ECONOMICS
    General subdivision Marketing
    -- Research.
    Source of heading or term bisacsh
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element PSYCHOLOGY
    General subdivision Industrial & Organizational Psychology.
    Source of heading or term bisacsh
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element BUSINESS & ECONOMICS
    General subdivision Consumer Behavior.
    Source of heading or term bisacsh
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Consumer behavior.
    Source of heading or term fast
    Authority record control number or standard number (OCoLC)fst00876238
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketing
    General subdivision Management.
    Source of heading or term fast
    Authority record control number or standard number (OCoLC)fst01010209
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Organizational change.
    Source of heading or term fast
    Authority record control number or standard number (OCoLC)fst01047828
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Gefühl
    Source of heading or term gnd
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Marketingmanagement
    Source of heading or term gnd
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Organisatorisches Lernen
    Source of heading or term gnd
    650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Verbraucherverhalten
    Source of heading or term gnd
    776 08 - ADDITIONAL PHYSICAL FORM ENTRY
    Relationship information Online version:
    Main entry heading Brooks, Claire.
    Title Marketing with strategic empathy.
    Place, publisher, and date of publication London ; Philadelphia, PA : Kogan Page Limited, 2016
    International Standard Book Number 9780749477554
    Record control number (DLC) 2016029777
    -- (OCoLC)952277345
    938 ## -
    -- Brodart
    -- BROD
    -- 115526854
    938 ## -
    -- Baker and Taylor
    -- BTCP
    -- BK0018675600
    938 ## -
    -- YBP Library Services
    -- YANK
    -- 12600404
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
    h (OCLC) NO HOLDINGS IN SUPMU - 67 OTHER HOLDINGS
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HF5415.13 .B736 2016 51952000228707 04/15/2021 1 04/15/2021 Books STACKS
              Female Library Female Library 04/18/2021   HF5415.13 .B736 2016 51952000239345 04/15/2021 2 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.13 .B736 2016 51952000228691 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HF5415.13 .B736 2016 51952000239338 04/15/2021 2 04/15/2021 Books STACKS