| 000 -LEADER |
|---|
| fixed length control field |
02734cam a2200553 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
u13307 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124310.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
151113s2016 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015041814 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BDX |
| -- |
YDXCP |
| -- |
OCLCF |
| -- |
CDX |
| -- |
VP@ |
| -- |
OQP |
| -- |
BKL |
| -- |
C7M |
| -- |
IGA |
| -- |
OCLCQ |
| 019 ## - |
|---|
| -- |
942573927 |
| -- |
944156448 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781626565807 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1626565805 |
| Qualifying information |
(pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)914227334 |
| Canceled/invalid control number |
(OCoLC)942573927 |
| -- |
(OCoLC)944156448 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD59 |
| Item number |
.H436 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Henricks, Barbara Cave, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Mastering the new media landscape : |
| Remainder of title |
embrace the micromedia mindset / |
| Statement of responsibility, etc. |
Barbara Cave Henricks, Rusty Shelton. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Oakland, CA : |
| Name of producer, publisher, distributor, manufacturer |
Berrett-Koehler Publishers, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 180 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
20 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 158-160) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Welcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet in public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology |
| General subdivision |
Social aspects. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
E-Commerce |
| -- |
Internet Marketing. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Industries |
| -- |
Media & Communications. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS |
| General subdivision |
Marketing. |
| Source of heading or term |
bisacsh |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital media. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00893716 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Information technology |
| General subdivision |
Social aspects. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00973131 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet in public relations. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00977261 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00977272 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shelton, Rusty, |
| Relator term |
author. |
| 938 ## - |
|---|
| -- |
Brodart |
| -- |
BROD |
| -- |
113330413 |
| 938 ## - |
|---|
| -- |
Baker and Taylor |
| -- |
BTCP |
| -- |
BK0017391894 |
| 938 ## - |
|---|
| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
31612482 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
12585839 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN SUPMU - 76 OTHER HOLDINGS |