| 000 -LEADER |
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04244cam a2200577 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
u13362 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150127s2015 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015001215 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
CDX |
| -- |
OCLCF |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
BDX |
| -- |
NZAUC |
| -- |
NLE |
| -- |
OCLCQ |
| -- |
S3O |
| -- |
SFR |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB550465 |
| Source |
bnb |
| 019 ## - |
|---|
| -- |
884306159 |
| -- |
910569147 |
| -- |
922032838 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071839327 |
| Qualifying information |
(alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071839321 |
| Qualifying information |
(alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)900960278 |
| Canceled/invalid control number |
(OCoLC)884306159 |
| -- |
(OCoLC)910569147 |
| -- |
(OCoLC)922032838 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 |
| Note |
SAN 200-254X |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.525 |
| Item number |
.B39 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/7 |
| Edition number |
23 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000054142149 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
16023936 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baxter, Robbie Kellman. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The membership economy : |
| Remainder of title |
find your superusers, master the forever transaction, and build recurring revenue / |
| Statement of responsibility, etc. |
Robbie Kellman Baxter. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 255 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Author autographed copy. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 243-247) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Section I: What you need to know about the membership economy -- How the membership economy fits into the bigger picture -- Why the membership economy matters -- The many faces of the membership economy -- Section II: Membership economy strategies and tactics. Build the right organization -- Build an effective acquisition funnel from the bottom up -- Onboard members for success and superusers -- Start simple with pricing, but leave room for flexibility -- Incorporate "free" as a tactic, not a strategy -- Use the right technology and track the right data -- How to retain members (and when to let them go) -- Section III: Membership organizations come in all shapes and sizes. What you can learn from online subscriptions -- What you can learn from online community models -- What you can learn from loyalty programs -- What you can learn from traditional membership economy companies -- What you can learn from small businesses and consultancies -- What you can learn from nonprofits, professional societies, and trade associations -- Section IV: The membership economy and transformation. From idea to start-up -- From start-p to mature organization -- From offline to online -- From ownership to access -- From business as usual to competitive disruption -- Conclusion: How you can start transitioning today. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The membership business models of Netflix, ZipCar, and other industry giants revealed--and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been perfected. Join Today shows how nimble companies that have developed a Membership Model are thriving. Companies including those that rent, lend or offer unlimited or premium access instead of just ownership, have the opportunity to leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. The book also explores how industry leaders like AmEx, Uber, Weight Watchers, and Salesforce.com are radically rethinking how they provide value to their customers. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer clubs. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer clubs. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00885530 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer relations. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00885533 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Kundklubbar. |
| Source of heading or term |
sao |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marknadsföring. |
| Source of heading or term |
sao |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Kundrelationer. |
| Source of heading or term |
sao |
| 938 ## - |
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Brodart |
| -- |
BROD |
| -- |
110239814 |
| 938 ## - |
|---|
| -- |
Baker and Taylor |
| -- |
BTCP |
| -- |
BK0015315776 |
| 938 ## - |
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| -- |
Coutts Information Services |
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COUT |
| -- |
28536597 |
| 938 ## - |
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YBP Library Services |
| -- |
YANK |
| -- |
11985897 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN SUPMU - 161 OTHER HOLDINGS |