| 000 -LEADER |
| fixed length control field |
01315cam a2200409 i 4500 |
| 001 - CONTROL NUMBER |
| control field |
u14419 |
| 003 - CONTROL NUMBER IDENTIFIER |
| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
| control field |
20210418124616.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
131028s2013 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
| LC control number |
2013432040 |
| 040 ## - CATALOGING SOURCE |
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
YDXCP |
| -- |
OCLCQ |
| -- |
BDX |
| -- |
CDX |
| 019 ## - |
| -- |
861660844 |
| -- |
882527065 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9781907794513 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
1907794514 |
| Qualifying information |
(pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
| System control number |
(OCoLC)865713218 |
| Canceled/invalid control number |
(OCoLC)861660844 |
| -- |
(OCoLC)882527065 |
| 042 ## - AUTHENTICATION CODE |
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
| Classification number |
HF5415 |
| Item number |
.L817 2013 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Lury, Giles, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
| Title |
The prisoner and the penguin : |
| Remainder of title |
and 75 modern marketing stories / |
| Statement of responsibility, etc. |
Giles Lury. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
LID, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2013] |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
160 pages ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 596 ## - |
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Product management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01010167 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Product management. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01078225 |
| 938 ## - |
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
10815102 |
| 938 ## - |
| -- |
Brodart |
| -- |
BROD |
| -- |
109063988 |
| 938 ## - |
| -- |
Coutts Information Services |
| -- |
COUT |
| -- |
25541131 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Books |
| 994 ## - |
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
| h (OCLC) |
NO HOLDINGS IN SUPMU - 10 OTHER HOLDINGS |