| 000 -LEADER |
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| fixed length control field |
01247cam a2200325 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
u2774 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20210418124620.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
061122s2007 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006052549 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
BTCTA |
| -- |
BWKUK |
| -- |
YDXCP |
| -- |
BWK |
| -- |
UKM |
| -- |
DEBBG |
| -- |
UKWOH |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780273694502 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0273694502 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)76829101 |
| Canceled/invalid control number |
(OCoLC)76798007 |
| -- |
(OCoLC)494411940 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.15 |
| Item number |
.B353 2007 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.5/6 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baker, Michael John. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Product strategy and management / |
| Statement of responsibility, etc. |
Michael Baker and Susan Hart. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Harlow, England ; |
| -- |
New York : |
| Name of publisher, distributor, etc. |
FT Prentice Hall, |
| Date of publication, distribution, etc. |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 541 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. [504]-526) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hart, Susan J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |