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    The Qualcomm equation : (Record no. 8983)

    000 -LEADER
    fixed length control field 03923cam a22003974a 4500
    001 - CONTROL NUMBER
    control field u6197
    003 - CONTROL NUMBER IDENTIFIER
    control field SA-PMU
    005 - DATE AND TIME OF LATEST TRANSACTION
    control field 20210418124642.0
    008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
    fixed length control field 041012s2005 nyua b 001 0 eng
    010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
    LC control number 2004022296
    040 ## - CATALOGING SOURCE
    Original cataloging agency DLC
    Language of cataloging eng
    Transcribing agency DLC
    Modifying agency BAKER
    -- NLGGC
    -- BTCTA
    -- LVB
    -- YDXCP
    -- IG#
    -- CPE
    -- FJD
    -- OCLCQ
    -- S4S
    -- TULIB
    -- BDX
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0814408184
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780814408186
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 9780814409978
    020 ## - INTERNATIONAL STANDARD BOOK NUMBER
    International Standard Book Number 0814409970
    035 ## - SYSTEM CONTROL NUMBER
    System control number (OCoLC)56752737
    Canceled/invalid control number (OCoLC)273977799
    042 ## - AUTHENTICATION CODE
    Authentication code pcc
    050 00 - LIBRARY OF CONGRESS CALL NUMBER
    Classification number HE7797.Q35
    Item number M6 2005
    082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
    Classification number 338.7/62138456
    Edition number 22
    100 1# - MAIN ENTRY--PERSONAL NAME
    Personal name Mock, Dave.
    245 14 - TITLE STATEMENT
    Title The Qualcomm equation :
    Remainder of title how a fledgling Telecom company forged a new path to big profits and market dominance /
    Statement of responsibility, etc. Dave Mock.
    260 ## - PUBLICATION, DISTRIBUTION, ETC.
    Place of publication, distribution, etc. New York :
    Name of publisher, distributor, etc. AMACOM American Management Association,
    Date of publication, distribution, etc. c2005.
    300 ## - PHYSICAL DESCRIPTION
    Extent xx, 266 p. :
    Other physical details ill. ;
    Dimensions 24 cm.
    504 ## - BIBLIOGRAPHY, ETC. NOTE
    Bibliography, etc. note Includes bibliographical references (p. [251]-258) and index.
    505 0# - FORMATTED CONTENTS NOTE
    Formatted contents note Ecstasy, pianos, torpedoes : the beginnings, World War II to the mid-1960s -- From Linkabit to Qualcomm : starts and encores, mid-1960s to late 1980s -- Start of the cellular boom : the need for new commercial applications, 1980s -- Cellular goes digital : second-generation stirrings, late 1980s -- Disrupting the cellular status quo : Qualcomm goes to bat, 1989 -- Spreading the CDMA message : turning points, late 1989 -- New technology never sells itself : winning acceptance one demo at a time, 1989-1991 -- Creating a common interface : devising and testing, 1990-1991 -- Becoming a wireless standard : going the extra mile to acceptance, 1992-1993 -- Marketing in tandem with technology : building partnerships, 1993-1994 -- Wireless holy wars: trials by fire, 1994-1995 -- Make or break in personal communications services : the tide turns at last, 1995 -- Defining the core business : equipment manufacturer or technology developer? -- Developing an intellectual property business : establishing a firm foundation -- Fitting into the value chain : disseminating proprietary technology -- Tax collector or vital partner? Disseminating and protecting essential IP -- Breaking through bureaucratic barriers : regulatory politics and practices at home and abroad -- Creating the future of wireless : working toward a smooth transition to 3G -- Stacking the deck with the best talent : building internal and external teams of innovators -- Remaining a technology leader : positioning for 3G and beyond.
    520 8# - SUMMARY, ETC.
    Summary, etc. Annotation
    Expansion of summary note The astounding story of how an unknown company made an entire industry adopt a new technology, and then leveraged it for success.The Qualcomm Equation provides readers with a fascinating inside look at how a small company stormed the burgeoning wireless industry and grew into a global multibillion-dollar powerhouse in less than a decade. This book examines how Qualcomm became so successful, chronicling the early history of the company, then provides an in-depth analysis of Qualcomm?s business model. Through this eye-opening, real-life case study, readers will learn:* how the company pioneered and commercialized a new technology in record time...and made it an industry standard* how Qualcomm?s revolutionary business model relied on licensing this technology * key business strategies that enabled Qualcomm to leapfrog the competition* how companies can encourage and use innovation to dominate their marketsIn addition to describing the development of the wireless industry over the last few decades, The Qualcomm Equation is a riveting look at a one-of-a-kind company.
    596 ## -
    -- 1 2
    610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME
    Corporate name or jurisdiction name as entry element QUALCOMM Inc.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Telecommunication.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Wireless communication systems.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Spread spectrum communications.
    650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
    Topical term or geographic name entry element Code division multiple access.
    856 41 - ELECTRONIC LOCATION AND ACCESS
    Materials specified Table of contents
    Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/toc/ecip051/2004022296.html">http://catdir.loc.gov/catdir/toc/ecip051/2004022296.html</a>
    942 ## - ADDED ENTRY ELEMENTS (KOHA)
    Koha item type Books
    994 ## -
    -- Z0
    -- SUPMU
    Holdings
    Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
              Female Library Female Library 04/18/2021   HE7797 .Q35 M6 2005 51952000103646 04/15/2021 1 04/15/2021 Books STACKS
              Main Library Main Library 04/18/2021   HE7797 .Q35 M6 2005 51952000132394 04/15/2021 1 04/15/2021 Books STACKS