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04666cam a2200373 a 4500 |
| 001 - CONTROL NUMBER |
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u5796 |
| 003 - CONTROL NUMBER IDENTIFIER |
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SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20210418124819.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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110111s2010 njua 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2010549677 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
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YDXCP |
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C#P |
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BWX |
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UOI |
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CDX |
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UKMGB |
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MLN |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780470623978 (pbk. : acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470623977 (pbk. : acid-free paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)645673681 |
| Canceled/invalid control number |
(OCoLC)700053661 |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.S24 2010 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/72 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Safko, Lon. |
| 245 14 - TITLE STATEMENT |
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| Title |
The social media bible : |
| Remainder of title |
tactics, tools, and strategies for business success / |
| Statement of responsibility, etc. |
Lon Safko. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, N.J. : |
| Name of publisher, distributor, etc. |
Wiley, |
| Date of publication, distribution, etc. |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 771 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 1# - SUMMARY, ETC. |
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| Summary, etc. |
""The social media phenomenon is still ramping up, and this book provides useful and timely business advice."-Vint Cerf, Father of the Internet" ""Social media and customer care are rapidly coming together. This Second Edition is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."-Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, Inc." ""Lon Safko and The Social Media Bible address the key questions-Why should I take part in social media? How should I take part? How do I reap the greatest benefits?-while also providing the push to take the next step."-Jeff Hagen, Director, Consumer Services, General Mills" ""Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."-Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co." "The new edition of the ultimate guide to social media" "The Social Media Bible, Second Edition delivers the most comprehensive single resource available for marketing in the social media universe. Here you'll find top-to-bottom coverage of the tactics, tools, and strategies to successfully grow your business in these new media channels." "Revised and updated with user-generated feedback and content, this Second Edition features the latest techniques, platforms, technologies, people, companies, and more, enabling you to make smart moves in the social media world and get the most out of your marketing strategy. Inside this new edition, you'll discover:" "The 100-plus best companies providing software, sites, apps, gaming platforms, and more" "The five steps for developing a successful social media marketing plan" "How to win in social media whether you're a one-person company or a Fortune 500 company" "Additional online content available for book purchasers" "Interviews with 50 different experts, from Twitter inventor Biz Stone to social media marketer extraordinaire Gary "V" to senior vice presidents at YouTube, Yahoo!, Microsoft, Google, and Flickr" "How to measure social media ROI, including numerous examples from companies of all sizes"--BOOK JACKET. |
| 596 ## - |
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1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Online social networks |
| General subdivision |
Economic aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
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Z0 |
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SUPMU |