| 000 -LEADER |
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03506cam a2200493 i 4500 |
| 001 - CONTROL NUMBER |
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u12680 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SA-PMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210418124820.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140709s2015 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014027211 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
IG# |
| -- |
YDXCP |
| -- |
AU@ |
| -- |
IBI |
| -- |
OCLCF |
| -- |
OCLCQ |
| -- |
SFR |
| 019 ## - |
|---|
| -- |
898452364 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071799607 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071799605 |
| Qualifying information |
(pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780071799614 |
| Qualifying information |
(ebk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)877912607 |
| Canceled/invalid control number |
(OCoLC)898452364 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
McGraw-Hill, Customer Service Po Box 545, Blacklick, OH, USA, 43004 |
| Note |
SAN 200-254X |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
KF390.5.C6 |
| Item number |
G55 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
343.7309/944 |
| Edition number |
23 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000053938407 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
DEBSZ |
| System control number |
411070495 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
15784557 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gilmore, Glen, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media law for business : |
| Remainder of title |
a practical guide for using Facebook, Twitter, Google+, and blogs without stepping on legal land mines / |
| Statement of responsibility, etc. |
Glen Gilmore, ESQ. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill Education, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 262 pages ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 245-254) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
How to write a social media policy ... without stepping on a legal landmine -- Social (and mobile) recruiting, hiring and firing : legal issues you need to know -- Copyright, trademark and fair use : how to share content on social networks without getting sued ... or losing your social media accounts -- Marketing in social media : what you need to know -- How to make required disclosures in digital advertising -- How to run a social media "contest" without losing the prize -- Thou shalt not spam (on social networks) -- A word about (mobile) apps -- Legal issues for blogs and bloggers -- "Business to government" : social media best practices for large organizations and social compliance in government -- Digital legacy (who gets your twitter and other digital accounts when you quit your job or when you die) -- Going global : international social media law -- Nike : a lesson in international social media non-disclosure -- Best practices for compliant social media : case studies -- Conclusion. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Social media is where your customers are--so it is where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, this book reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to: Create a social media policy for your business ; Recruit, hire, and fire through social media ; Share content without getting sued ; Blog and run contests ; Draft disclosure requirements in digital advertising "Glen Gilmore stands alone as the authority on social media law. This book should become a ready reference for business leaders and digital marketers. |
| 596 ## - |
|---|
| -- |
1 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Law and legislation |
| Geographic subdivision |
United States. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media |
| General subdivision |
Law and legislation. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01767818 |
| 651 #7 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
United States. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01204155 |
| 938 ## - |
|---|
| -- |
Ingram |
| -- |
INGR |
| -- |
9780071799607 |
| 938 ## - |
|---|
| -- |
YBP Library Services |
| -- |
YANK |
| -- |
7635989 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 994 ## - |
|---|
| -- |
Z0 |
| -- |
SUPMU |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
NO HOLDINGS IN SUPMU - 185 OTHER HOLDINGS |