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    Starting a business.

    Contributor(s): Fifty Lessons (Firm) | Harvard Business School. PressMaterial type: TextTextSeries: Lessons learned series (Boston, Mass.): Publisher: Boston, Mass. : Les50ns, c2008Description: x, 98 p. ; 19 cmISBN: 9781422122907 (pbk.); 1422122905 (pbk.)Subject(s): New business enterprises | Entrepreneurship -- Anecdotes | Entrepreneurship -- Biography | Businesspeople -- InterviewsDDC classification: 658.1/1 LOC classification: HD62.5 | .S7377 2008Online resources: Table of contents only
    Contents:
    Michael Dell: The early entrepreneurial years -- Sir Gerry Robinson : Be clear what the aim is -- Luke Johnson : Aim big, then deliver -- Pamela Marrone : Raising money is like a sales process -- Ray Anderson : Treat other people's money as if it were your own -- Robert Johnson : The birth of BET -- Andrew Sherman : How small businesses can compete for talent -- Mike Southon : Only hire people you like -- Sir Stelios Haji-Ioannou : Building brand awareness -- Brent Hoberman : Never take no for an answer -- Lord Bilimoria : Overcoming obstacles -- Ping Fu : Rising from the ashes after a crisis -- Robin Chase : Prove your concept before expanding -- Howard Lester : Do what you love.
    Summary: "Concise and engaging, this volume in this new series offers 14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of of hard-earned experience."--Publisher's website.
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    Michael Dell: The early entrepreneurial years -- Sir Gerry Robinson : Be clear what the aim is -- Luke Johnson : Aim big, then deliver -- Pamela Marrone : Raising money is like a sales process -- Ray Anderson : Treat other people's money as if it were your own -- Robert Johnson : The birth of BET -- Andrew Sherman : How small businesses can compete for talent -- Mike Southon : Only hire people you like -- Sir Stelios Haji-Ioannou : Building brand awareness -- Brent Hoberman : Never take no for an answer -- Lord Bilimoria : Overcoming obstacles -- Ping Fu : Rising from the ashes after a crisis -- Robin Chase : Prove your concept before expanding -- Howard Lester : Do what you love.

    "Concise and engaging, this volume in this new series offers 14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of of hard-earned experience."--Publisher's website.

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