"Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design"-- Provided by publisher.

Includes bibliographical references and index.

Part I: The Why -- Chapter 1: Theoretical context for strategic design: an introduction to design thinking / by Alison Rieple -- Chapter 2: Relating semiotics, hyperreality and meaning to design / by Joseph H. Hancock II -- Chapter 3: Manifestations of design: brand, rhetoric and trends / by Valerie Jacobs and Michael Wintrob -- Part II: The How -- Chapter 4: Framing the problem: design research / by Steve B. Wilcox -- Chapter 5: Tools for strategic design / by Cindy Tripp -- Chapter 6: Models & frameworks: the impact of strategic design on how organizations innovate / by Michelle Miller -- Part III: The What -- Chapter 7: Transition design: system shifting / by Sarah B. Brooks -- Chapter 8: Service design in action / by Natalie Nixon -- Chapter 9: Value creation in business through design thinking / by Manoj Fenelon.

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