Strategic marketing / David W. Cravens, Nigel F. Piercy.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN: 9780073381008 (alk. paper); 0073381004 (alk. paper); 9780071263351 (pbk.); 0071263357 (pbk.)Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8/02 LOC classification: HF5415.135 | .C72 2009Online resources: Publisher description | Table of contents only Summary: This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.135 .C72 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093930 | |
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Books
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Main Library | HF5415.135 .C72 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000121794 |
Includes bibliographical references and indexes.
This text and casebook discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.
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