Strategic marketing : an applied perspective / Karel Jan Alsem.
Material type:
TextPublisher: Boston : McGraw-Hill, c2007Description: xi, 324 p. : ill. ; 27 cmISBN: 0073025860 (alk. paper); 9780073025865 (alk. paper); 9780071244176 (pbk.); 0071244174 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8/101 LOC classification: HF5415.13 | .A435 2007Online resources: Table of contents | Publisher description Review: "Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thorough presentation allows strategic marketing to be understood and applied, while it builds confidence by explaining strategies with clarity and relevant background."--BOOK JACKET.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.13 .A435 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000087182 | |
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Female Library | HF5415.13 .A435 2007 (Browse shelf (Opens below)) | 2 | Available | STACKS | 51952000142959 | |
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Books
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Main Library | HF5415.13 .A435 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000067535 | |
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Books
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Main Library | HF5415.13 .A435 2007 (Browse shelf (Opens below)) | 2 | Available | STACKS | 51952000142942 |
Includes bibliographical references and index.
"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thorough presentation allows strategic marketing to be understood and applied, while it builds confidence by explaining strategies with clarity and relevant background."--BOOK JACKET.
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