Your cart is empty.
  • Home

    Street marketing : the future of guerrilla marketing and buzz / Marcel Saucet.

    By: Saucet, MarcelMaterial type: TextTextPublisher: Santa Barbara : Praeger, 2015Description: xiii, 191 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781440838385; 1440838380Subject(s): Internet marketing | Target marketing | Consumers' preferences | Relationship marketing | BUSINESS & ECONOMICS -- Marketing -- General | BUSINESS & ECONOMICS -- Advertising & Promotion | BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing | Consumers' preferences | Internet marketing | Relationship marketing | Target marketingDDC classification: 658.8/72 LOC classification: HF5415.1265 | .S28 2015Other classification: BUS043000 | BUS002000 | BUS090010
    Contents:
    Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing.
    Summary: "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- Provided by publisher.Summary: "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- Provided by publisher.
    Tags from this library: No tags from this library for this title. Log in to add tags.
        Average rating: 0.0 (0 votes)

    "This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands"-- Provided by publisher.

    "This title identifies obstacles impeding conventional communications campaigns in today's world; the most appropriate responses to these problems might in fact be new marketing concepts. What the book ultimately reveals are the key factors in a successful street marketing campaign"-- Provided by publisher.

    Includes bibliographical references (pages 173-177) and index.

    Marketing today. The crisis in conventional marketing -- Unconventional marketing -- The street today. Reimagining the street -- Where the street generates a modern culture -- The street and word-of-mouth -- Street marketing. An evolving practice -- Creating a street marketing campaign -- Generating buzz -- Evaluating risk -- New applications of street marketing. Customizing street marketing in unexpected ways -- Social causes and the street -- Conclusion: the outlook for street marketing.

    1

    There are no comments on this title.

    to post a comment.