Style and statistics : the art of retail analytics / Brittany Bullard.
Material type:
TextSeries: Wiley and SAS business series: Publisher: Hoboken : Wiley, [2017]Description: xi, 194 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119270317; 1119270316Subject(s): Retail trade -- Management | Retail trade -- Statistical methods | BUSINESS & ECONOMICS -- Industries -- Retailing | Retail trade -- Management | Retail trade -- Statistical methodsAdditional physical formats: Online version:: Style & statistics.DDC classification: 658.8/700727 LOC classification: HF5429 | .B6697 2017Other classification: BUS057000 | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5429 .B6697 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000212195 | |
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Main Library | HF5429 .B6697 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000212201 |
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| HF5415.9 .G58 2015 Global supply chain quality management : product recalls and their impact / | HF5416.5 .M648 2010 The 1% windfall : how successful companies use price to profit and grow / | HF5429 .B45 2010 Retail management : a strategic approach / | HF5429 .B6697 2017 Style and statistics : the art of retail analytics / | HF5429 .C686 2004 Retailing : an introduction / | HF5429 .F242 2003 1001 ideas to create retail excitement / | HF5429 .F497 2007 The specialty shop : how to create your own unique and profitable retail business / |
Includes bibliographical references and index.
"The power of retail analytics is important but being able to interpret it in a way that the end business user or average shopper who wants to learn more can actually interpret and understand can be a challenge. The book will include information on current industry trends as well as why analytics have become so important in the industry. This book focuses on applications of analytics within merchandise assortment management, pricing, marketing, and customer intelligence. Each chapter will include how analytics can help retailers solve business issues. The book will also include interviews from different retailers. The end of the book will emphasize the personal value of utilizing analytics. It will talk about how utilizing analytics can help individuals' own careers by increasing efficiencies and accuracies. Information on how to expand their current knowledge will be included as well"-- Provided by publisher.
Machine generated contents note: Introduction Chapter 1: Changing Face of Retail Chapter 2: Merchandise Financial Planning Statistical Forecasting Chapter 3: Assortment Management Understanding Your Customer Understanding Product Choice Counts Understanding Current Product Performance Predicting the Evolution of Trends How much to buy? What sizes do I need? Chapter 4: Fulfillment Allocation Order Fulfillment Chapter 5: Pricing Pricing Analytics Regular Price Promotional Pricing Markdown/Clearance Pricing Pricing Maturity & Organizational Structures Chapter 6: Marketing Data Marketing Campaign Lift Analysis Customer Lifetime Value Customer Segmentation The Internet of Things Path to Purchase Chapter 7: In-Store Experience Store Labor Forecasting Assortment Optimization The Internet of Things Chapter 8: Cyber-Security EMV/Chip Cards Chargebacks Data Governance Chapter 9: Customer Journey Chapter 10: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Chapter 11: How to Gain Personal Value from Analytics The Citizen Data Scientist Change Agent Finding the Right Fit Additional Resources Glossary Retail Math References Index.
The changing face of retail -- Merchandise financial planning -- Assortment management -- Fulfillment -- Pricing -- Marketing -- In-store experience -- Cybersecurity -- Customer journey -- Millie and Boomer : generations unified -- How to gain personal value from analytics.
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