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Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / Bob Stone and Ron Jacobs.

By: Stone, Bob, 1918-2007Contributor(s): Jacobs, Ron, 1948-Material type: Text

TextPublisher: New York : McGraw-Hill, c2008Edition: 8th edDescription: xxviii, 663 p. : ill. ; 25 cmISBN: 9780071458290 (hbk.); 0071458298 (hbk.)Subject(s): Direct marketingDDC classification: 658.8/72 LOC classification: HF5415.126 | .S757 2008

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Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Female Library	HF5415.126 .S757 2008 (Browse shelf (Opens below))	1	Available	STACKS		51952000103486
Books	Main Library	HF5415.126 .S757 2008 (Browse shelf (Opens below))	1	Available	STACKS		51952000132691

Includes index.

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