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    Biodesign : the process of innovating medical technologies / senior editors, Stefanos Zenios, Josh Makower, Paul Yock ; associate editors, Todd J. Brinton, Uday N. Kumar ; principal writer, Lyn Denend ; specialty editor, Thomas M. Krummel ; web editor, Christine Kurihara.

    Contributor(s): Zenios, Stefanos A | Makower, Josh | Yock, Paul GMaterial type: TextTextSeries: Cambridge texts in biomedical engineeringPublisher: Cambridge ; New York : Cambridge University Press, 2010Description: xxxv, 742 p. : ill. ; 29 cmISBN: 9780521517423 (hardback); 0521517427 (hardback)Subject(s): Biomedical engineeringDDC classification: 610.28 LOC classification: R856 | .B56 2010
    Contents:
    Identify -- Needs Finding -- Strategic focus -- Observation and problem identification -- Need statement development -- Needs Screening -- Disease state fundamentals -- Treatment options -- Stakeholder analysis -- Market analysis -- Needs filtering -- Invent -- Concept Generation -- Ideation and brainstorming -- oncept screening -- Concept Selection -- Intellectual property basics -- Regulatory basics -- Reimbursement basics -- Business models -- Prototyping -- Final concept selection -- Implement -- Development Strategy and Planning -- IP strategy -- R&D strategy -- Clinical strategy -- Regulatory strategy -- Quality and process management -- Reimbursement strategy -- Marketing and stakeholder strategy -- Sales and distribution strategy -- Competitive advantage and business strategy -- Integration -- Operating plan and financial model -- Business plan development -- Funding sources -- Licensing and alternate pathways.
    Summary: Recognize market opportunities, master the design process, and develop business acumen with this 'how-to' guide to medical technology innovation. A three-step, proven approach to the biodesign innovation process - identify, invent, implement - provides a practical formula for innovation.
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    Includes bibliographical references and index.

    Recognize market opportunities, master the design process, and develop business acumen with this 'how-to' guide to medical technology innovation. A three-step, proven approach to the biodesign innovation process - identify, invent, implement - provides a practical formula for innovation.

    Machine generated contents note: Pt. I Identify -- Sect. 1 Needs Finding -- 1. Strategic focus -- 2. Observation and problem identification -- 3. Need statement development -- Sect. 2 Needs Screening -- 4. Disease state fundamentals -- 5. Treatment options -- 6. Stakeholder analysis -- 7. Market analysis -- 8. Needs filtering -- Pt. II Invent -- Sect. 3 Concept Generation -- 9. Ideation and brainstorming -- 10. oncept screening -- Sect. 4 Concept Selection -- 11. Intellectual property basics -- 12. Regulatory basics -- 13. Reimbursement basics -- 14. Business models -- 15. Prototyping -- 16. Final concept selection -- Pt. III Implement -- Sect. 5 Development Strategy and Planning -- 17. IP strategy -- 18. R&D strategy -- 19. Clinical strategy -- 20. Regulatory strategy -- 21. Quality and process management -- 22. Reimbursement strategy -- 23. Marketing and stakeholder strategy -- 24. Sales and distribution strategy -- 25. Competitive advantage and business strategy -- Sect. 6 Integration -- 26. Operating plan and financial model -- 27. Business plan development -- 28. Funding sources -- 29. Licensing and alternate pathways.

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