Understanding strategic management / Claire Capon.

By: Capon, ClaireMaterial type: TextTextPublisher: New York : Pearson Education Ltd., 2008Description: xxiv, 419 p. : ill. ; 25 cmISBN: 9780273694984; 0273694987Subject(s): Strategic planning | Business planningDDC classification: 658.4/012 LOC classification: HD30.28 | .C3743 2008Online resources: Table of contents only
Contents:
Chapter 1 -- What is strategy? Chapter 2 Environmental analysis Chapter 3 Managing resources competitively Chapter 4 Analysing financial resources Chapter 5 Stakeholders, culture and change Chapter 6 Management & leadership in organisations Chapter 7 -- Developing competitive & marketing strategy Chapter 8 Growth for success Chapter 9 Developing international strategy Chapter 10 -- Structure, culture and groups in organisations Chapter 11 -- Strategic control Chapter 12 -- Managing failure and turnaround.
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Includes bibliographical references and index.

Chapter 1 -- What is strategy? Chapter 2 Environmental analysis Chapter 3 Managing resources competitively Chapter 4 Analysing financial resources Chapter 5 Stakeholders, culture and change Chapter 6 Management & leadership in organisations Chapter 7 -- Developing competitive & marketing strategy Chapter 8 Growth for success Chapter 9 Developing international strategy Chapter 10 -- Structure, culture and groups in organisations Chapter 11 -- Strategic control Chapter 12 -- Managing failure and turnaround.

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