"For those looking to become great business writers, this practical guide supplies clear instruction and examples of how to organize thoughts into written form, impart information with pinpoint accuracy, persuade, and hold the reader's interest: in short, to use language to get what you want. Presents a clear, no-nonsense guide to excellent writing using easily grasped tricks and techniques employed by top writers Encapsulates these key writing methodologies in ten basic techniques, each broken down into ten actionable steps Provides an immediate "take-away" and valuable, practical advice for becoming a better writer in each paragraph Describes and demonstrates the steps in a way that is memorable and even enjoyable to learn"-- Provided by publisher.

"I've organized the principles of elegant writing into ten basic techniques. Each technique is explained in ten sets of instructions. When appropriate, which it usually is, I include an example clearly demonstrating how the principle being discussed has been used by an accomplished writer to great effect. But why my obsession with ten? I believe that as humans we are hard-wired to think and absorb in increments of ten"-- Provided by publisher.

Includes bibliographical references and index.

Deploy a professional writer's strategy to produce engaging, powerful, and persuasive writing -- and do it on a schedule -- Use proper paragraphing to grab your readers by the nose and lead them through your piece (and make them like being led) -- Employ muscular, accurate words to do your heavy lifting -- Make your writing come alive with vivid style -- Don't turn off the reader by making dumb mistake's with you're grammar and usage -- Use concrete examples, explanations, and evidence to reinforce your point (speaking of concrete, the Hoover Dam used enough concrete to build a road from New York to California) -- Use simple and proven techniques of persuasion if your aim is to motivate or convince -- Show, don't tell -- master the technique at the heart of compelling writing -- Borrow from the best: use quotes to add power to your writing -- Grow as a writer using this ten-step plan -- The ten techniques in action: step-by-step demonstrations of the "write like a pro" techniques in various styles of writing.

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