Brand and talent / Kevin Keohane.
Material type:
TextPublisher: London : Kogan Page, [2014]Description: xvii, 220 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749469252; 0749469250Subject(s): Branding (Marketing) | Personnel management | Organizational effectiveness | Branding (Marketing) -- Case studies | Personnel management -- Case studies | Organizational effectiveness -- Case studies | BUSINESS & ECONOMICS -- Human Resources & Personnel Management | BUSINESS & ECONOMICS -- Business Communication -- General | BUSINESS & ECONOMICS -- Marketing -- General | Branding (Marketing) | Organizational effectiveness | Personnel management | Branding (Marketing) | Branding (Marketing) -- Case studies | BUSINESS & ECONOMICS / Business Communication / General | BUSINESS & ECONOMICS / Human Resources & Personnel Management | BUSINESS & ECONOMICS / Marketing / General | Organizational effectiveness -- Case studies | Organizational effectiveness | Personnel management -- Case studies | Personnel managementGenre/Form: Case studies.DDC classification: 658.8/27 LOC classification: HF5415.1255 | .K463 2014Other classification: BUS030000 | BUS007000 | BUS043000 | F273.2 Summary: "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"-- Provided by publisher.Summary: "Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews"-- Provided by publisher.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.1255 .K463 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000349631 | |
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Main Library | HF5415.1255 .K463 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000349624 |
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| HF5415.125 .W36 2017 Creativity and data marketing : a practical guide to data innovation / | HF5415.1255 .C476 2011 Brand valued : how socially valued brands hold the key to a sustainable future and business success / | HF5415.1255 .G33 2016 Customer experience branding : driving engagement through surprise and innovation / | HF5415.1255 .K463 2014 Brand and talent / | HF5415.1255 .M545 2013 Only connect : the art of corporate storytelling / | HF5415.1255 .R574 2016 How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / | HF5415.1255 .S392 2015 Rethinking prestige branding : secrets of the Ueber-Brands / |
Includes bibliographical references (pages 208-214) and index.
"In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"-- Provided by publisher.
"Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews"-- Provided by publisher.
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