Branding : a very short introduction / Robert Jones.
Material type:
TextSeries: Very short introductions: 527.Publisher: Oxford, United Kingdom ; New York, NY : Oxford University Press, 2017Copyright date: ©2017Edition: First editionDescription: 136 pages : illustrations, facsimiles ; 18 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780198749912; 0198749910Subject(s): Branding (Marketing) | Brand name products | Brand name products | Branding (Marketing) | BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations | BUSINESS & ECONOMICS / MarketingDDC classification: 658.827 LOC classification: HD69.B7 | J66 2017Summary: In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HD69.B7 .J66 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000227908 | |
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Books
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Main Library | HD69.B7 .J66 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000227892 |
Includes bibliographical references (pages 123-128) and index.
In this 'Very Short Introduction' Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead.
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