Building rainmakers : the definitive guide to business development for lawyers / David King Keller, PhD.

By: Keller, David King [author.]Material type: TextTextPublisher: Chicago, Illinois : American Bar Association, [2016]Description: viii, 556 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781634250832; 1634250834Subject(s): Lawyers -- United States -- Marketing | Law firms -- United States -- Marketing | Practice of law -- Economic aspects -- United States | Legal services -- United States -- Marketing | Law firms -- Marketing | Lawyers -- Marketing | Legal services -- Marketing | Practice of law -- Economic aspects | United StatesDDC classification: 340.068/8 LOC classification: KF316.5 | .K453 2016
Contents:
Learn from the experts -- A to Z business development guide for lawyers -- Avoid these disasters -- Summary and conclusion -- Exhibits 1-4: Questions for strangers/potential clients/clients -- Exhibits 5-10: How to identify and create ideal target client list -- Exhibits 11-16: Business development plan templates -- Exhibits 17-20: Understanding the sales process -- Exhibits 21-25: Marketing firm/self -- Exhibits 26-28: Key business development topics -- Exhibit 29: 300 questions to test your BD IQ/answers in the book.
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Includes index.

Learn from the experts -- A to Z business development guide for lawyers -- Avoid these disasters -- Summary and conclusion -- Exhibits 1-4: Questions for strangers/potential clients/clients -- Exhibits 5-10: How to identify and create ideal target client list -- Exhibits 11-16: Business development plan templates -- Exhibits 17-20: Understanding the sales process -- Exhibits 21-25: Marketing firm/self -- Exhibits 26-28: Key business development topics -- Exhibit 29: 300 questions to test your BD IQ/answers in the book.

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