Includes bibliographical references ( p. [358]-361) and index.

Ease your work and save your time by keeping all the important information at your fingertips.
As a graphic designer, many time you find yourself losing precious time searching for various information that you need to use in your daily projects. Because your time is so important, you need to spend it wisely by using the right tools.

This is a Handbook - a type of reference work to which one can refer for information that is intended to be found quickly when needed.

How to use this book?
This book is ideal for beginners and also for professional graphic designers.

1. If you are a beginner graphic designer or just want to learn graphic design - you can use this book to learn the basic principles of graphic design (and more advanced ones). This book covers subjects like Color Theory, Color Psychology, Typography, Logo Design, Branding and lots of structured information. There are many great graphic design books which will learn you advanced design techniques and theories, but most of them doesn't teach you the basic terms and definition assuming that anyone knows them. The Graphic Design Handbook will help you learn these terms and lay the foundation of your graphic design knowledge, and will be your reference companion for all your future readings and graphic design projects. Please take a look at the book contents to see all the subjects covered by this book.

2. If you are a professional graphic designer - you can use this book as a reference material. There is a lot of techniques and theories you need to know if you want to be a great graphic designer, but there is also a great amount of information which can't be learned, nor should it - that's what handbooks are made for. This handbook will help you answer questions such as:
What are the color codes for RosyBrown, BlanchedAlmond, LightGoldenrodYellow, MediumSlateBlue colors?
What are the ascender, the bowl, the spur or the apex of a letter?
What are the feelings which are most associated with the orange color?
How the hexadecimal color codes are calculated?
What is a split complementary color combination?
Also, you will find lots of structured information like standard paper sizes, envelope sizes, poster sizes, flyer sizes, brochure sizes and folding options for different regions of the world, which are very useful when you work with a client from another continent or even when you work with a client from your country because you can't memorize all the sizes for this materials. The Graphic Design Handbook is your best companion and reference material to which you can refer anytime you need to find some graphic design standard information for your projects.

Please use the "Look inside the book" feature to see the Contents of the book and a preview of the book to make a better idea about what you will find inside this book.
*This book is written in a technical writing