Includes bibliographical references and index.

Why business models matter / by Joan Magretta -- Reinventing your business model / by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann -- When your business model is in trouble: an interview with Rita Gunther McGrath / by Sarah Cliffe -- Paths to business model innovation / by Karan Girotra and Serguei Netessine -- The transformative business model / by Stelios Kavadias, Kostas Ladas, and Christoph Loch -- Competing against free / by David J. Bryce, Jeffrey H. Dyer and Nile W. Hatch -- Why the lean start-up changes everything / by Steve Blank -- Finding the platform in your product / by Andrei Hagiu and Elizabeth J. Altman -- Pipelines, platforms, and the new rules of strategy / by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary -- When one business model isn't enough / by Ramon Casadesus-Masanell and Jorge Tarziján -- Reaching the rich world's poorest consumers / by Muhammad Yunus, Frédéric Dalsace, David Menascé, and Bénédicte Faivre-Tavignot.

Your company needs a winning business model to thrive--and it may soon need to reinvent that business model to survive. If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you set up a model for success and stay ahead of your competitors. This book will inspire you to: Build a new business in an established organization Give your traditional offerings a shot in the arm Understand how a business model differs from a strategy Establish digital business models around traditional products Adopt the practices of lean start-ups Reimagine your core business as a platform Counter threats by revolutionizing your business model-- Provided by publisher