Artificial intelligence for marketing : practical applications / Jim Sterne.

By: Sterne, Jim, 1955- [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2017]Description: xix, 344 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119406334Subject(s): Marketing | Artificial intelligenceAdditional physical formats: Online version:: Artificial intelligence for marketingDDC classification: 658.800285/63 LOC classification: HF5415 .S775 2017
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Includes index.

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