Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University, Cristel Antonia Russell, Pepperdine University.
Material type:
TextPublisher: Hoboken, NJ : Pearson, [2024]Edition: Fourteenth edition; Rental editionDescription: xxi, 521 pages illustrations (chiefly color) 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292452340Subject(s): Consumer behaviorLOC classification: HF5415.32 .S6 2024Summary: "The 14th edition of Consumer Behavior is crisp, fresh, and an organized structure of the latest and most complex facets of consumer behavior. It includes the important sociocultural issues that have shaped consumers' world over the past few years"-- Provided by publisher.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Female Library | HF5415.32 .S6 2024 (Browse shelf (Opens below)) | Available | 51952000266761 | |
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Main Library | HF5415.32 .S6 2024 (Browse shelf (Opens below)) | Available | 51952000266778 |
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| HF5415.1265 .C455 2025 Digital marketing / | HF5415.1265 .D5385 2024 Digital and social media marketing : a results-driven approach / | HF5415.1265 .D5385 2024 Digital and social media marketing : a results-driven approach / | HF5415.32 .S6 2024 Consumer behavior : buying, having, and being / | HF5438 .B676 2020 Sales Secrets the world's top salespeople share their secrets to success / | HF5438.5 .P475 2021 Strategic advertising management / | HF5438.5 .P475 2021 Strategic advertising management / |
Previous edition: 2020.
Includes bibliographical references and index.
"The 14th edition of Consumer Behavior is crisp, fresh, and an organized structure of the latest and most complex facets of consumer behavior. It includes the important sociocultural issues that have shaped consumers' world over the past few years"-- Provided by publisher.
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