Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University, Cristel Antonia Russell, Pepperdine University.
Material type:
TextPublisher: Hoboken, NJ : Pearson, [2024]Edition: Fourteenth edition; Rental editionDescription: xxi, 521 pages illustrations (chiefly color) 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292452340Subject(s): Consumer behaviorLOC classification: HF5415.32 .S6 2024Summary: "The 14th edition of Consumer Behavior is crisp, fresh, and an organized structure of the latest and most complex facets of consumer behavior. It includes the important sociocultural issues that have shaped consumers' world over the past few years"-- Provided by publisher.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Female Library | HF5415.32 .S6 2024 (Browse shelf (Opens below)) | Available | 51952000266761 | |
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Main Library | HF5415.32 .S6 2024 (Browse shelf (Opens below)) | Available | 51952000266778 |
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Previous edition: 2020.
Includes bibliographical references and index.
"The 14th edition of Consumer Behavior is crisp, fresh, and an organized structure of the latest and most complex facets of consumer behavior. It includes the important sociocultural issues that have shaped consumers' world over the past few years"-- Provided by publisher.
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