About face : the secrets of emotionally effective advertising / Dan Hill.
Material type:
TextPublisher: London ; Philadelphia : Kogan Page, 2010Description: xii, 196 p. : ill., maps ; 25 cmISBN: 9780749457570; 0749457570Subject(s): Advertising -- Psychological aspects | Decision making -- Psychological aspects | Advertising -- Research | EmotionsDDC classification: 659.101/9 LOC classification: HF5822 | .H515 2010Online resources: Table of contents only | Publisher description | Contributor biographical information | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5822 .H515 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000100447 | |
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Main Library | HF5822 .H515 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000128885 |
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| HF5821 .B62 2011 Contemporary advertising and integrated marketing communications / | HF5821 .B62 2011 Contemporary advertising and integrated marketing communications / | HF5821 .C32 2003 The future of advertising : new media, new clients, new consumers in the post-television age / | HF5822 .H515 2010 About face : the secrets of emotionally effective advertising / | HF5823 .B387 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .K45 2011 Kleppner's Advertising procedure / | HF5823 .K624 2005 Advertising without an agency made easy / |
Includes bibliographical references (p. [175]-183) and index.
Get physical -- Keep it simple -- Keep it close to home -- Focus on faces -- Make it memorable -- Relevancy drives connection -- Always sell hope -- Don't lead with price -- Mirror the target market's values -- Believability sticks.
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