Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. RobertContributor(s): Tanner, John FMaterial type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN: 9780073529905 (alk. paper); 0073529907 (alk. paper); 9780071263436; 0071263438Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009Online resources: Publisher description | Table of contents only
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HF5415 .D92 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000084518
Books Books Main Library
HF5415 .D92 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000064138

Includes bibliographical references (p. 653-661) and index.

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