"Formula 1 racing is one of the world's most watched sports, with 500 million views worldwide. F1 management decisions and actions are put to the test every two weeks in front of a live global TV audience and discussed and analyzed for days and weeks afterwards in the media. Good decisions are applauded and rewarded; bad decisions and mistakes are laid bare and scrutinized relentlessly. This book provides a look into the business lessons to be learned from the high-profile and high-pressure world of Formula 1 racing. Using practical examples and accounts of how owners, drivers, teams, technicians and sponsors deal with the full range of management issues faced every day, Mark Gallagher offers a valuable how-to manual on not just managing, but thriving in a fast-moving, competitive environment. He covers key challenges faced by any CEO or management team including leadership, teamwork, motivation, communication, customer service, innovation, technology, change, marketing and risk. The Business of Winning brings the drama of the Formula 1 business to life in vivid detail with experiences and insights that executives in countless other businesses can both learn from and use for ideas and inspiration."-- Provided by publisher.

"Formula 1 is a microcosm of global businesses. To be successful in it requires strong skills; leadership, vision, communication, as well as the ability to design, manufacture, develop and bring to market a constantly improving high technology product, working to immoveable deadlines with hundreds of suppliers, demanding customers and all in the face of a relentless 20-event schedule around the world where your results are posted every fortnight and the successes and failures are there for all to see. The Business of Winning is the one stop management guide seen through the perspective of the high-profile, high-pressure world of Formula 1. The book is based on hard-won experience; practical examples and accounts of how owners, drivers, teams, technicians and sponsors deal with the full range of management questions and issues they face every day. The author brings the drama of the business to life in vivid detail, with experiences and insights that executives can use for invaluable ideas and inspiration"-- Provided by publisher.

Machine generated contents note: Foreword by David Coulthard MBE Preface by Mark Gallagher 01 FORMULA ONE A global business 02 INSIGHTS ON LEADERSHIP 03 BRAND BUILDING 04 BUILDING WINNING TEAMS 05 THE PIT STOP 06 THE IMPORTANCE OF CHANGE 07 FORMULA ONE'S SAFETY REVOLUTION 08 INNO VATING TO SUCCEED 09 PERFORMANCE MANAGEMENT 10 COMMUNICATION 11 LEARNING FROM F1'S TOP DRIVERS 12 COULTHARD IN CONVERSATION 13 STORIES FROM MY TIME IN F1Index.

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