Constructing the persuasive portfolio : the only primer you'll ever need / Margaret Fletcher.

By: Fletcher, Margaret, 1969- [author.]Material type: TextTextPublisher: New York : Routledge, Taylor & Francis Group, 2017Description: xi, 247 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138860964 (hardback : alk. paper); 1138860964 (hardback : alk. paper); 9781138860971 (pbk. : alk. paper); 1138860972 (pbk. : alk. paper)Subject(s): Architecture portfolios -- Design | Architectural services marketing | Architectural services marketing | Architecture portfolios -- DesignDDC classification: 720.2 LOC classification: NA1996 | .F58 2017Summary: Constructing the Persuasive Portfolio' helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
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NA1996 .F58 2017 (Browse shelf (Opens below)) 1 Available STACKS 51952000325451

Includes index.

Constructing the Persuasive Portfolio' helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!

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