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    Consumer behaviour : a European perspective / Michael Solomon ... [et al.].

    Contributor(s): Solomon, Michael RMaterial type: TextTextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2010Edition: 4th edDescription: xxvii, 700 p. : col. ill., maps ; 27 cmISBN: 9780273717263 (pbk. : alk. paper); 027371726X (pbk. : alk. paper)Other title: Consumer behaviorSubject(s): Consumer behavior -- EuropeDDC classification: 658.8/342094 LOC classification: HF5415.33.E85 | S65 2010
    Contents:
    An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.
    Review: "Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters." "This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing."--BOOK JACKET.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.33 .E85 S65 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000094753
    Books Books Main Library
    		HF5415.33 .E85 S65 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000070672

    Includes bibliographical references and indexes.

    An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Perception -- The self -- Motivation, values and lifestyle -- Learning and memory -- Attitudes -- Individual decision-making -- Group influence and opinion leadership -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and consumer behaviour -- Cultural change processses -- New times, new consumers.

    "Now in its fourth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links consumer behaviour theory with the real-life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data profiling European consumers. This fourth edition offers a cutting edge overview of the consumer behaviour literature and a substantial restructuring of the book's chapters." "This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on Masters courses in marketing."--BOOK JACKET.

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