Includes bibliographical references (pages 229-248) and index.

Why crisis proofing is important -- Opportunity and the penalty for bad behavour -- The high cost of not crisis proofing -- How to know a crisis is coming -- Getting the language right -- Fitting it all together -- Actions you can take to prevent a crisis happening in the first place -- Taking a strategic approach -- Things you can do to prepare for the obvious crises -- Putting the crisis plan together -- How to minimise damage when a crisis strikes -- What to do after the crisis seems to be over -- No, it's not just about facts and data -- No, it's not just about the law either -- Why lawyers don't like you to apologise -- Social media : both a strength and a threat -- Social media : do it fast and do it right -- Managing crises across borders -- Recognising and responding to cross-border crises -- It's all about leadership.

Crisis Proofing introduces readers to the concept of crisis proofing the corporation to help business executives and communication professionals recognise that a crisis is one of the greatest financial and reputational risks to an organisation.

1 2