The digital difference : media technology and the theory of communication effects / W. Russell Neuman.
Material type:
Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HM1206 .N477 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000342489 | |
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Main Library | HM1206 .N477 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000342496 |
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HM1196 .R64 2007 Persuasion : messages, receivers, and contexts / | HM1201 .W35 2015 Blind ambition : how to envision your limitless potential and achieve the success you want / | HM1206 .B44 2007 Communication : principles for a lifetime / | HM1206 .N477 2016 The digital difference : media technology and the theory of communication effects / | HM1206 .S728 2014 Writing on the wall : social media, the first 2,000 years / | HM1211 .M37 2008 Experiencing intercultural communication : an introduction / | HM1211 .M373 2007 Intercultural communication in contexts / |
Includes bibliographical references and index.
"Although the shift from one-way to two-way mass communication - from broadcasting to social networking - represents a revolutionary restructuring, it does not necessarily mean the public is better informed, more culturally or politically polarized, or more engaged in public life. Practices, institutions, and norms are in mid-transition and potentially subject to our individual and collective choice. The book is designed to connect the best of recent scholarship with these pressing policy questions"--Provided by publisher.
The propaganda problem -- The prospect of precision -- The paradox of profusion -- Pondering polysemy -- Predisposed to polarization -- The politics of pluralism -- Public policy -- Praxis.
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