Direct marketing : strategy, planning, execution / Edward L. Nash.
Material type:
TextPublisher: New York : McGraw Hill, 2000Edition: 4th edDescription: xxxii, 600 p. : ill. ; 24 cmISBN: 0071352872; 9780071352871Subject(s): Direct marketingDDC classification: 658.8/4 LOC classification: HF5415.126 | .N37 2000Online resources: Contributor biographical information | Publisher description | Table of contents | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.126 .N37 2000 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093442 | |
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Main Library | HF5415.126 .N37 2000 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000070108 |
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| HF5415.1255 .W38 2014 Hello, my name is awesome : how to create brand names that stick / | HF5415.126 .C4877 2016 Be a network marketing leader : build a community to build your empire / | HF5415.126 .I57 2009 Internet marketing : strategy, implementation and practice / | HF5415.126 .N37 2000 Direct marketing : strategy, planning, execution / | HF5415.126 .P57 2007 Operators are standing by : use the power of infomercials and TV marketing to sell your products and keep customers calling / | HF5415.126 .Q83 2011 Socialnomics : how social media transforms the way we live and do business / | HF5415.126 .S24 2010 The social media bible : tactics, tools, and strategies for business success / |
Includes index.
Strategic planning -- The marketing plan -- Research -- Testing -- The proposition -- "Back-end" marketing -- Mail order math -- Creative tactics -- Copywriting -- Art direction -- Direct mail formats -- Production planning -- Mailing lists -- Print media -- Broadcast media -- Broadcast creative -- Telemarketing -- Fulfillment -- Database marketing -- Internet marketing -- Going global.
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